Until someone told us don’t believe:
- If You Shave Your Hair, It Returns Thicker And Faster
- The Great Wall of China Is The Only Man-Made Structure Visible From Space
- Thomas Edison Invented The Lightbulb
- Humans Only Use 10% Of Their Brains
- Men Think About Sex Every Seven Seconds
Many of us did believe these myths, and my guess is some still do.
“Revenue Science™” has some does and don’ts around “Revenue Generation” myths and principles as well:
Don’t spend your time:
- Planning how to compete with other companies.
- Finding great people to hire.
- Measuring and managing activities.
Do:
- Develop a worthy intention that drives your business and can be monetized.
- Hire those people who are as crazy committed to your worthy intention as you and who will get the jobs done.
- Measure aligned behavioral outcomes by humans in the market for every activity in your company and know the amount of leverage each outcome creates. Then do more of those things with the greatest leverage.
The rule you must follow is:
- Commit your business to a worthy intention that compels customers to assuring your success and don’t do anything else.
The 21st century technology makes us and everything we do transparent. When it is all said and done your business has a worthy intention that produces value or just wants money. No matter which the world is watching.