by Rick McPartlin | Mar 11, 2022 | Bellcurve, Business Strategy & Execution, Buyer Back, Context for Business, CRO, Ideal Buyers, Living a Revenue Culture, Marketing, Offer Management, Revenue Science, Revenue Strategy, Value
Today’s blog post is on BellCurve 2.0, the CRO’s tool kit. BellCurve 2.0 is going to help you demonstrate that what you say and what you do are actually the same thing and that transparency of demonstrating that you walk the talk is important to your staff...
by Rick McPartlin | Apr 10, 2020 | Bellcurve, Business Strategy & Execution, Context for Business, Revenue Science, Value
There is so much fear, worry, and uncertainty in the world right now. We hope you and yours are staying safe. To keep some normalcy to your week we will continue to bring you our weekly blog post from The Revenue Game. Today, we continue our video series of Revenue...
by Rick McPartlin | Apr 12, 2019 | Bellcurve, Business Strategy & Execution, Revenue Science, Strategy
Check out the video below on the Revenue Science™ – Safest Way to Control Your 3V Revenue RoadMap Click the link below to learn more about Revenue Science™ and CRO Thinking Learn More Today! The Next Revenue Science™ Certification Level 1...
by Rick McPartlin | Apr 27, 2018 | Bellcurve, Revenue Science, Strategy
For 100 years the way to grow revenue was to teach salespeople all the product details. Then to be sure those details are committed to the salesperson’s memory and built into a “Pitch” that converts plain people, into a suspect, then converts suspects to...
by Rick McPartlin | Nov 24, 2017 | Bellcurve, Strategy
Those schooled in “Revenue Science™” use The BellCurve as a daily or at least weekly diagnostic tool. A BellCurve view lights up good business, partners, and staff as clear as a bright summer morning. At the same time, it identifies those who will never pay for your...
by Rick McPartlin | Oct 13, 2017 | Bellcurve, Revenue Growth, Strategy
So, pick something else… 1. Study your competition – this is a great way to hire the wrong people, focus on the wrong things, and prove to your customers you only care about their money. Pick something else – customers don’t care about what you know about those...
by Rick McPartlin | Oct 17, 2016 | Bellcurve, Directional Unification / Alignment, Revenue Growth, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. “Faced with economic headwinds, many global corporations are struggling to grow their businesses...
by Rick McPartlin | Sep 30, 2016 | Bellcurve, Strategy, Structure
When something is new and cool lots want to climb on board and say LOOK “me too.” CRO is one of those terms that has caught on. Some excellent companies like Twitter, Marketo, University Health System, Policy Works and Gravity4 have CROs along with thousands...
by Rick McPartlin | Aug 15, 2016 | Bellcurve, Directional Unification / Alignment, Sales
Often the conversation between a sales person and the customer is one of concurrence. The sales person is concurring with customer requests like engagement process, timeframes, roles, and of course price. Another sales person seems to be in conflict with the customer...
by Rick McPartlin | Apr 5, 2011 | Bellcurve, Directional Unification / Alignment, Revenue Growth, Strategy
“Faced with economic headwinds, many global corporations are struggling to grow their businesses profitably. “Meanwhile, many business leaders continue to seek growth by extending their existing product lines and brands, as well as by entering new...