About the CEO Challenge
Welcome to the CEO Challenge! In this blog, we help CEOs apply the science of "Revenue Generation" to assure short-term survival and long-term success. There are three critical activities in this Revenue Generation process:
- Develop an executable revenue strategy
- Design and resource a structure to support a predictable level of execution
- Drive short-term execution to meet strategic goals
When you subscribe via email or via RSS. you'll receive three types of articles (typically just 1-2 per month):
- Monthly revenue challenges: These posts address a single burning strategy, structure, or execution question faced by CEOs. Articles include a detailed roadmap to solve the problem and a downloadable PDF that you can distribute to your leadership team and employees.
- Two minute drills: Quick gut checks and adjustments to keep your organization on course.
- Guest posts: Insightful articles by other CEOs who are passionate about revenue generation strategy, structure, and execution.
Please share your questions and thoughts (we encourage debate!) in the comments section. If you'd like to contact us directly, you'll find us here.
