Rick McPartlin
CEO, The Revenue Game
As the co-founder and CEO of The Revenue Game, my mission is to help companies focus their organizations around the critical function of "revenue generation." I regularly present to CEO groups and executive forums and was honored to be named the 2008 TEC Canada "Best US Speaker of the Year." I've spent the last 20 years focused on revenue generation as a science and have spearheaded major product launches, been a national sales manager in the industry leading CAD/CAM engineering company, formed a national consulting company in launch management called Impact Sales, and developed several trademarked sales tools and systems models. I welcome your questions and comments, whether you prefer to comment on my posts or to talk privately via phone or email. I also invite you to connect with me on LinkedIn and follow me on Twitter.
Recent posts by Rick McPartlin
Sales Is a Relationship Business – Right???
Posted on January 23rd, 2012
I grew up in that world of the ‘50s and ‘60s where “a relationship” was born from and measured by booze, lunches, expensive Christmas gifts, trips and other benefits. That was how to build relationships back in the day of Mad Men — you picked the person who could do you the most good and buy — or I mean, build a one-to-one relationship.
The CEO’s Formula for Applying the Science of “Revenue Generation” – Part 3
Posted on January 6th, 2012
In the past two blogs we covered the first three variables of revenue generation as defined by the CEO’s Formula. In part 3 of this series we will look at the 4th and 5th variables and provide a summary to recap.
The CEO’s Formula for Applying the Science of “Revenue Generation” – Part 2
Posted on December 26th, 2011
Execution is what separates survival and success from frustration and failure. Great execution is a variable that leaders have control over. Leaders have control over how their teams engage, how many hours are worked, the level of training, who is hired and the words that are spoken.
The CEO’s Formula for Applying the Science of “Revenue Generation” – Part 1
Posted on December 12th, 2011
The science of “Revenue Generation” has uncovered a formula for CEOs and CROs (Chief Revenue Officers) to use to successfully manage the growth of profitable revenue.
This formula has 5 variables that determine the revenue outcome. The 5 variables aren’t optional the only question is how are they managed – intentionally or unintentionally? If you influence the variables then you have control over the revenue outcomes, which is how to exercise control over the growth and profitability of the business.
