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What's the CEO Challenge?
Each month, we publish a single burning question faced by CEOs who need to become "Chief Revenue Officers" and implement "CRO Thinking" in their organizations. We start with an intro to the issue and its danger, then provide a detailed roadmap to help you solve the problem in your company. Please share your questions and thoughts (we encourage debate!) in the comments section, and we also encourage you to subscribe via email below or via RSS.Subscribe via email
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Definition: "CRO THINKING"
"CRO Thinking" is a mindset focused on long-term revenue strategies and plans that include the direction, resources and support for execution. CRO Thinking is the bridge from corporate strategy to execution to drive predictable, profitable revenue growth.Contact us
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Do you have a question or topic you'd like us to address in an upcoming CEO Challenge? Send it to us here!Discussions
- The Cost of Chaos (5)
Lillian Coury: Jane – Provocative and enlightening…we share the opinion that a strong business culture, built on clarity of goals and...
Katharine Halpin: Rick- Once again you’ve hit it out of the ballpark. Thanks so much for sharing your wisdom and these profound statistics....
JB: Jane, I think your article was terrific! Having been doing revenue turnarounds/transformations for 5+ years now, I also find most of the...
Jane Adamson: Barry, You’ve touched on a topic we discuss a great deal…alignment. Revenue strategy shouldn’t reside with just a...
Barry Soloway: Your CEO Challenge hit the nail on the head once again. Yet another insight into the impediments within a company that separate it...
- Have the Courage to Create a Brand! (5)
Mimi Meredith: Jane, You have delivered exactly the words I needed to read. I think one other inhibitor of bold branding is comparisons to other...
- Thought Leadership is a Business Strategy (6)
Rick McPartlin: Jim, Thanks for the comment and specifically bringing up Governance. That is a critical area normally thought about only after it...
Jim Fischer: Excellent article Rick and see these two topics of branding and thought leadership to be tightly bound. If one is not the pioneer of a...
Barry Soloway: Another thought provoking newsletter! I would like to support and extend your bullet item 5: Get Your Organization Aligned. Not only...
Paul McKeon: Carl and Rick, your comments about visibility are well said. I define thought leadership as the communication of market leadership,...
- The Cost of Chaos (5)
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