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What's the CEO Challenge?
Each month, we publish a single burning question faced by CEOs who need to become "Chief Revenue Officers" and implement "CRO Thinking" in their organizations. We start with an intro to the issue and its danger, then provide a detailed roadmap to help you solve the problem in your company. Please share your questions and thoughts (we encourage debate!) in the comments section, and we also encourage you to subscribe via email below or via RSS.Subscribe via email
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Recent Challenge Articles
- Have we entered a New Normal? Hardly.
- Your business model, strategy, organization & execution: A year of CEO Challenges!
- You know the saying about assumptions. Why are you still making them?
- The Cost of Chaos
- Thought Leadership is a Business Strategy
- Have the Courage to Create a Brand!
- How To Fix A BOTW Business Model
- How to Survive an Investor’s Due Diligence
- Are You a “Best of the Worst” Company?
- “We have plenty of leads but can’t seem to convert!”
- “Why can’t we hire a VP Sales who can deliver?”
- “I’m lying awake worrying about sales!”
Definition: "CRO THINKING"
"CRO Thinking" is a mindset focused on long-term revenue strategies and plans that include the direction, resources and support for execution. CRO Thinking is the bridge from corporate strategy to execution to drive predictable, profitable revenue growth.Contact us
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Do you have a question or topic you'd like us to address in an upcoming CEO Challenge? Send it to us here!Discussions
- Have we entered a New Normal? Hardly. (1)
Kevin: Love your “Adopt a Mindset” list. I belonged to TEC (Vistage in the US) and they cover many of the same points you do. I read...
- Your business model, strategy, organization & execution: A year of CEO Challenges! (1)
Mimi Meredith: Rick and Jane–Congratulations on providing well-written, insightful and motivating material. I have downloaded two blogs that...
- The Cost of Chaos (5)
Lillian Coury: Jane – Provocative and enlightening…we share the opinion that a strong business culture, built on clarity of goals and...
Katharine Halpin: Rick- Once again you’ve hit it out of the ballpark. Thanks so much for sharing your wisdom and these profound statistics....
JB: Jane, I think your article was terrific! Having been doing revenue turnarounds/transformations for 5+ years now, I also find most of the...
Jane Adamson: Barry, You’ve touched on a topic we discuss a great deal…alignment. Revenue strategy shouldn’t reside with just a...
Barry Soloway: Your CEO Challenge hit the nail on the head once again. Yet another insight into the impediments within a company that separate it...
- Have the Courage to Create a Brand! (5)
Mimi Meredith: Jane, You have delivered exactly the words I needed to read. I think one other inhibitor of bold branding is comparisons to other...
- Thought Leadership is a Business Strategy (6)
Rick McPartlin: Jim, Thanks for the comment and specifically bringing up Governance. That is a critical area normally thought about only after it...
Jim Fischer: Excellent article Rick and see these two topics of branding and thought leadership to be tightly bound. If one is not the pioneer of a...
- Have we entered a New Normal? Hardly. (1)
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- Let's quit calling it the "New Normal". http://bit.ly/new_normal 09:54:17 AM May 10, 2010 from web
- "your blogs shaped my direction this year & I'm grateful".Comments like this are what it's all about.Thank you! http://bit.ly/challengeyear1 11:35:14 AM April 06, 2010 from web
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What's a Chief Revenue Officer?
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