Rick McPartlin: David, The diffusion of innovation is a very important tool for those practicing the Science of “Revenue Generation”. It helps revenue leaders diagnosis both strategic and tactical...

Rick McPartlin: David, Wonderful question! This is the definition of an offer from the “Revenue Generation” Glossary: • The offer is what the buyer believes will be or should be the experience of a...

David Engel: Also, what is the diffusion of innovation? What is the bell curve? You mention a visual; where can I find an example of that?

David Engel: Great article. You say “which offers result in domination.” Would you please elaborate on what you mean by “offer”? Is that a synonym for brand promise or a...

Walk in Dusche: Hi there, just became aware of your blog through Google, and found that it’s really informative. I’m going to watch out for brussels. I will appreciate if you continue this in...

Kavin Matthews: Hi, I just visited your site (therevenuegame.com) from google. The articles of your site is really worth reading. The quality of your content is excellent. I would like to...

David Shedd: Rick, Great and timely post. Especially in today’s slow-growth economy, it is all about focusing on the fundamentals – growing profitable revenue. You hit the nail on the...

Jane Adamson: Liliana, Your comment was an important one because I strongly believe that too many company value statements simply hang on office walls in an attractive frame instead of being used...

Liliana Arnao: I hate confrontation so I find these kinds of conversations very anxiety producing. I found your suggestion of stating something like “Your violation of a core company...

Mark: Thanks Jane – great post. Definitely the achilles heel of most organisations – both large & small. The key word for me here is execution, i.e. relentlessly pursing your goals....