Posts Tagged ‘CEO accountability’
Posted by Rick McPartlin on December 12th, 2011
The science of “Revenue Generation” has uncovered a formula for CEOs and CROs (Chief Revenue Officers) to use to successfully manage the growth of profitable revenue.
This formula has 5 variables that determine the revenue outcome. The 5 variables aren’t optional the only question is how are they managed – intentionally or unintentionally? If you influence the variables then you have control over the revenue outcomes, which is how to exercise control over the growth and profitability of the business.
Posted by Rick McPartlin on December 5th, 2011
If a member of my Vistage group asks “What’s the one job the CEO is accountable for?” I say this: predictably growing profitable revenue. That’s it.