Posts Tagged ‘CRO’
Your business model, strategy, organization & execution: A year of CEO Challenges!
Posted by Rick McPartlin on April 6th, 2010
It seems like only yesterday that we were throwing around ideas for what would become the CEO Challenge. It’s been a year now, and we’re so pleased with the feedback we’ve received from clients, colleagues and collaborators. Seems we’ve struck a few chords, and that’s great to hear, especially because our messages aren’t always pleasant. “Your business model is Best of the Worst! Your organization is in chaos! You need to think like a Chief Revenue Officer!”
This month, Jane and I decided to revisit the twelve posts we’ve published to date. For those of you who have been reading a while … how many of these Challenges have you accepted? Have you implemented the action plans?
“I have people who handle marketing and sales. What’s a Chief Revenue Officer and do I really need one?”
Posted by Rick McPartlin on May 5th, 2009
You have a sales team and a marketing director, but they’re in constant combat. Your revenue growth is flat. Margins are shrinking. And whether you realize it or not, you’re drastically overpaying for results. It’s a common problem, but the companies who solve it can remove 10-15 points of cost while driving their top line to generate predictable results.
How can you solve this issue? By becoming a Chief Revenue Officer, or CRO. No, you don’t necessarily need to hire a CRO – you just need to add “CRO Thinking” to your own job description and “act like a CRO.”
