Posts Tagged ‘customers’
Uuuuuuuuuh, So WHAT’S My Job Again? The CEO’s Top Concern Is …
Posted by Rick McPartlin on December 5th, 2011
If a member of my Vistage group asks “What’s the one job the CEO is accountable for?” I say this: predictably growing profitable revenue. That’s it.
Are you in love with your customers?
Posted by David Shedd on August 23rd, 2011
Does your company love your customers? The harsh truth is that most companies don’t love their CURRENT customers – they love acquiring NEW customers. New customers are sexy and exciting, so that’s where they spend their money and efforts; that’s where star salespeople earn their stripes. But after the deal is signed, those formerly exciting new customers become “current customers” and are handed off to less experienced account managers for servicing.
Yet your current customers are the most important customers you have. Instead of losing touch or relegating them to second-class status, you need to deepen these relationships. You need to understand their problems, partner with them to find new solutions, and turn them into evangelists for your company.
Growth through Focus: It’s Clear as a Bell
Posted by Rick McPartlin on April 5th, 2011
Faced with economic headwinds, many global corporations are struggling to grow their businesses profitably.
“Meanwhile, many business leaders continue to seek growth by extending their existing product lines and brands, as well as by entering new geographic regions. After all, growth is supposed to be about ‘MORE’ — more products on the shelf, more categories, more brands, and more markets.
“However, this approach is EXACTLY THE OPPOSITE of what business leaders should do to drive increased revenues and profits.
What are you selling? The answers may surprise you.
Posted by Jane Adamson on June 8th, 2010
Pop quiz! Right now, right after you finish reading this article, go to each member of your leadership team and ask them this question: What are we selling?
