Posts Tagged ‘Marketing’
Thought Leadership is a Business Strategy
Posted by Rick McPartlin on January 5th, 2010
Thought leadership is often bandied about as if it’s a marketing campaign. But thought leadership is a business strategy. A thought leader must LEAD!
Have the Courage to Create a Brand!
Posted by Jane Adamson on December 1st, 2009
Branding is a tricky subject to discuss with small to mid-size companies. It’s a concept that’s more easily associated with consumer products, packaged goods, or the Fortune 500. Branding books use examples like Starbucks, Apple or Dell – examples that don’t resonate with midsize service companies, B2B companies, or industrial product companies.
Many of these types of businesses think of a brand their logo, the look & feel of their web site, or their slogan. Unfortunately, a brand is none of those things. Instead, we define a brand as the combination of what you sell, how you sell it, and to whom. The result is an experience that your customers trust, and it can create substantial value because the right customers will be willing to pay a premium for that experience.
How To Fix A BOTW Business Model
Posted by Rick McPartlin on November 3rd, 2009
It’s strategic planning and budgeting season. The end of a difficult 2009 and possibly a new beginning for your business. What are you thinking about doing differently next year? Are you setting more ambitious revenue goals, or are you trying to slash costs as much as humanly possible? Are you launching a new product or service, or are you contracting your offerings? Will you fix small nagging problems, or will you reinvent your business model?
In this post, I’ll address your business model and how you can change it this next year to evolve from Best of the Worst (“BOTW”) to Best of the Best (“BOTB”).
How to Survive an Investor’s Due Diligence
Posted by Jane Adamson on October 6th, 2009
This isn’t a good time to raise capital for your company. But surprisingly, it may be a good time to sell. An August 2009 New York Times article (“As Deal-Making Returns, Midsize Companies Are Seen as Prime Targets” by Brent Bowers) proclaimed “The United States is ripe for a boom in acquisitions of privately held companies.” But can your company survive an investor’s due diligence?
