Posts Tagged ‘metrics’
The Cost of Chaos – Part III
Posted by Jane Adamson on November 2nd, 2010
Imagine that you have a huge digital billboard in your office. It’s something like the national debt clock, and it’s tracking something that is just as critical to your company’s future. It’s the money your organization wastes while trying to generate revenue: the cost of failed products, excess sales salaries, sales support, ads, promotions, campaigns, [...]
The Cost of Chaos – Part II
Posted by Jane Adamson on October 5th, 2010
You may be one of the fortunate few who has never needed to diet. Your clothes fit season after season. You’ve never sat through a Weight Watchers meeting or closed your eyes in the bakery. Enjoy your good fortune. For the rest of us, dieting is a way of life. We lose. It comes back. [...]
8 Ways to Listen to Your Market
Posted by Jane Adamson on July 6th, 2010
Look OUT, not IN! If you’re following our CEO Challenge articles, speaking or consulting work, you’ve heard this mantra a lot. More often than not, answers to your most important business questions aren’t inside your organization; the answers lie out there with your customers. What problems are they facing? How is your firm REALLY doing at solving those problems? How do they make decisions? What’s the image they have of your firm versus your competitors? How much value do you really bring? How consistent and predictable is your service? Do you know what your customers wish you did better? But how can you gather this research? This action plan provides 8 ways to listen without breaking the bank.
How To Fix A BOTW Business Model
Posted by Rick McPartlin on November 3rd, 2009
It’s strategic planning and budgeting season. The end of a difficult 2009 and possibly a new beginning for your business. What are you thinking about doing differently next year? Are you setting more ambitious revenue goals, or are you trying to slash costs as much as humanly possible? Are you launching a new product or service, or are you contracting your offerings? Will you fix small nagging problems, or will you reinvent your business model?
In this post, I’ll address your business model and how you can change it this next year to evolve from Best of the Worst (“BOTW”) to Best of the Best (“BOTB”).
