Posts Tagged ‘Strategy’

Uuuuuuuuuh, So WHAT’S My Job Again? The CEO’s Top Concern Is …

If a member of my Vistage group asks “What’s the one job the CEO is accountable for?” I say this: predictably growing profitable revenue. That’s it.

Stop competing with yourself!

As a fledgling salesperson, I believed product knowledge, excellent communication and hard work would lead to success.

With a few years under my belt, I believed that the additional processes and skills I learned through training would allow me to achieve even greater success.

Yet when I became a professional salesperson, I discovered a painful truth: no matter how good I was, how hard I worked, or what I tried, I would never be more successful than my organization allowed me to be.

My most difficult competitor was MY OWN COMPANY!

Growth through Focus: It’s Clear as a Bell

Faced with economic headwinds, many global corporations are struggling to grow their businesses profitably.

“Meanwhile, many business leaders continue to seek growth by extending their existing product lines and brands, as well as by entering new geographic regions. After all, growth is supposed to be about ‘MORE’ — more products on the shelf, more categories, more brands, and more markets.

“However, this approach is EXACTLY THE OPPOSITE of what business leaders should do to drive increased revenues and profits.

Are you missing?

Today I’m writing about teen round-the-world sailor Abby Sunderland because her story has a lot to teach us about the science of “Revenue Generation” and how to make sure that your company — like Abby — doesn’t end up MIA in 2011.