Posted by Rick McPartlin on January 5th, 2010
Thought leadership is often bandied about as if it’s a marketing campaign. But thought leadership is a business strategy. A thought leader must LEAD!
Lillian Coury: Jane – Provocative and enlightening…we share the opinion that a strong business culture, built on clarity of goals and...
Katharine Halpin: Rick- Once again you’ve hit it out of the ballpark. Thanks so much for sharing your wisdom and these profound statistics....
JB: Jane, I think your article was terrific! Having been doing revenue turnarounds/transformations for 5+ years now, I also find most of the...
Jane Adamson: Barry, You’ve touched on a topic we discuss a great deal…alignment. Revenue strategy shouldn’t reside with just a...
Barry Soloway: Your CEO Challenge hit the nail on the head once again. Yet another insight into the impediments within a company that separate it...
Mimi Meredith: Jane, You have delivered exactly the words I needed to read. I think one other inhibitor of bold branding is comparisons to other...
Rick McPartlin: Jim, Thanks for the comment and specifically bringing up Governance. That is a critical area normally thought about only after it...
Jim Fischer: Excellent article Rick and see these two topics of branding and thought leadership to be tightly bound. If one is not the pioneer of a...
Barry Soloway: Another thought provoking newsletter! I would like to support and extend your bullet item 5: Get Your Organization Aligned. Not only...
Paul McKeon: Carl and Rick, your comments about visibility are well said. I define thought leadership as the communication of market leadership,...
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