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Living A Revenue Culture

“Living a Revenue Culture” produces maximum profit only after you have a “people first culture”. This “Revenue Culture” simultaneously addresses two requirements.

Requirement 1 – Transferring enough Buyer Value to produce the required profitable revenue to survive the short term.

Requirement 2 – Develop the culture that transfers enough long-term Buyer Value to survive today and thrive over the long term. (This is “Living a Revenue Culture”).

The image above shows how you transfer enough Buyer Value to survive today and thrive over the long term. Your business purpose compels Ideal Buyers. Then you must transfer them enough value to justify profitable payment. This process only requires these four steps:

1. Build a Revenue Strategy to unify your culture.

2. From the Revenue Strategy create your True North to empower your culture in their daily role of value transfer.

3. Apply Revenue Science™ in the form of BellCurve 2.0 to focus all your resources on Ideal Buyers and decrease the Cost of Chaos.

4. Manage and measure the flow of your offers using the Revenue RoadMap to maximize the value transferred that you get paid for.

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What Others Say

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 Josh Dunham

“Revenue Science has helped our leadership team immensely. We were struggling to understand our ideal customer and through the Revenue Science workshop we were able to clearly identify that and so much more. We now have a thorough understanding of our offer and how we deliver our brand promise. Our leadership team is much more aligned and optimistic about the future, I would highly recommend Revenue Science.” 

 
 Josh Dunham
 Co-Founder of Reveel Group
 (714) 488-4447
 josh@reveelgroup.com
 www.reveelgroup.com
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Katharine Halpin

 

“I believe so much in Rick McPartlin and The Revenue Game I quoted him in the first few pages of my book, Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company. Rick is rock solid as a trusted advisor to the C-Suite and Boards. His professionalism is unparalleled. “

 
Katharine Halpin
 
Founder of The Halpin Companies, Inc.
 
602-617-3913
 
k.halpin@halpincompany.com
 
https://halpincompany.com/