Marketing Insight
Clients and colleagues often ask us to recommend books on strategy, execution, sales and/or marketing insight. We're voracious readers and consider these books to be the best of the best:
Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact by Roy A. Young, Allen M. Weiss, David W. Stewart
John Wiley & Sons, Inc., 2006
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath
Random House, Inc., 2007.
Crossing The Chasm by Geoffrey A. Moore
Collins Business, 2002
The 22 Immutable Laws Of Branding by Al Ries and Laura Ries
Collins Business, 2002
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
by Jaynie L. Smith and William G. Flanagan
Currency Doubleday, 2006
Little Red Book Of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer
Bard Press, 2004
Selling The Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Warner Books Inc., 1997
Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan
Crown Business, 2002
Never Eat Alone by Keith Ferrazzi
Currency Doubleday, 2005
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
by Geoffrey A. Moore
Collins Business, 2004