by Rick McPartlin | Jan 29, 2023 | Business Strategy & Execution, Revenue RoadMap, Revenue Science
21st Century “Revenue Science™” Rules In the 21st Century, “Revenue Science™” is a must have just like Quality, Lean and Six Sigma were 20th Century must haves for intentionally successful leaders. “Revenue Science™” brings new roles, new rules and new tools...
by Rick McPartlin | Jan 5, 2023 | Revenue RoadMap, Sales
How to reach a sales commitment in 15 minutes When we tell someone what we do (we normally sound just like our competitors) or what our product does, we must hope the suspect cares enough to listen. Since we use words that have many interpretations and are the same...
by Rick McPartlin | Feb 15, 2021 | Business Strategy & Execution, Context for Business, CRO, Culture, Living a Revenue Culture, Revenue RoadMap, Revenue Strategy, True North
Schedule a call Purchase a ticket for our onzoom class The three keywords in the title culture, revenue, and living determine the path to success for those in business during the 21st century. There was a pattern of technology driven bubbles that repeated for...
by Rick McPartlin | Sep 18, 2020 | Business Strategy & Execution, Context for Business, Revenue RoadMap, Revenue Science, Sales, Value
Today, we continue our video series of Revenue Science™ the Context for Business and bring you a new chapter in the series on “Words Matter”. Our topic today is “Your Purpose vs Your Self”. There is an image of money worshiping businesspeople...
by Rick McPartlin | Sep 11, 2020 | Business Strategy & Execution, Context for Business, Revenue RoadMap, Revenue Science, Sales, Value
Today, we continue our video series of Revenue Science™ the Context for Business and bring you a new chapter in the series on “Words Matter”. Our topic today is “How Sales and Revenue are Different”. What do you need to know about the...
by Rick McPartlin | Sep 4, 2020 | Business Strategy & Execution, Context for Business, Revenue RoadMap, Revenue Science, Value
Today, we continue our video series of Revenue Science™ the Context for Business and bring you a new chapter in the series on “Words Matter”. Our topic today is “IQSCD Revenue Science™ RoadMap”. There is a specific way that buyers ALWAYS buy...
by Rick McPartlin | Nov 15, 2019 | Business Strategy & Execution, CRO, Revenue RoadMap, Revenue Science, Strategy, Video
Today, we continue our video series on the basic context of Revenue Science™. If Winning the Customer is not a Result of Beating the Competitor – What is it About? 1. Price2. Product3. Technology4. Engagement Process5. Monetized Value Watch the video below to learn...
by Rick McPartlin | Aug 16, 2019 | CRO, Revenue RoadMap, Strategy, Video
Today, we continue our video series on the basic context of Revenue Science™.Anyone who has tried to do a 5000 piece puzzle knows they have everything they need. The skill is in putting it together right before the vacation is over.Business is the same way. Every...
by Rick McPartlin | Aug 9, 2019 | CRO, Revenue RoadMap, Strategy, Video
Today, we continue our video series on the basic context of Revenue Science™.Your Revenue Strategy outcome is the result of buyer-focused offers. When organizations create a company strategy they often omit two key things:1. The company strategy does not monetize (the...
by Rick McPartlin | Jul 19, 2019 | CRO, Revenue RoadMap, Revenue Science, Strategy, Value, Video
Today, we continue our video series on the basic context of Revenue Science™.Revenue Science™ creates the context of business. Everyone’s Revenue Strategy has to work within that context.Your Revenue Strategy (or lack of it) determines the degree of leverage...