The Revenue Game Publishes Free E-book, "The 10 Myths of Revenue Generation," to Help Businesses Eliminate Strategies that Impede Revenue Growth
Phoenix, AZ -- Nov. 12, 2008 -- The Revenue Game, a revenue consultancy that helps clients generate reliable, repeatable and profitable growth, has just published "The 10 Myths of Revenue Generation," a free e-book to help businesses identify and eliminate ten myths that impede revenue growth in organizations of all stages and industries.
"Given today’s difficult economic landscape, companies cannot afford to continue using dated, inefficient, and haphazard strategies to generate revenue for their products and services," said Jane Adamson, CEO of The Revenue Game.
"More than ever before, CEOs, owners, and senior executives in companies of all sizes and in all industries need to take a serious look at their revenue strategies and eliminate the end-of-month desperation, the excessive spending, and the dangerous dependence on a handful of rainmakers to hit their numbers."
"The 10 Myths of Revenue Generation" looks at ten beliefs commonly held by small business owners and CEOs of midmarket companies alike. Topics include
- Why businesses should never rely on gregarious, “natural” salespeople
- Why networking without a plan is not necessarily a good sales tactic
- Why the reliance on quality products and good service can put a company out of business
- Why companies can’t always listen to customers
- Why creative marketing is not a silver bullet
"Revenue generation, as we call it, includes everything a company does each day to create and sustain revenue – sales, marketing, service, communications, planning and more," explained Adamson. "Revenue generation is the single most expensive function in any company. It's time-consuming, it’s reactive, and it's based on myths that are especially dangerous in this economic environment."
The company developed the e-book to help companies identify those myths, replace them with principles and science, and treat revenue generation as a proactive rather than a reactive process.
Download "The 10 Myths of Revenue Generation" here.
About The Revenue Game
The Revenue Game is a Phoenix-based revenue consultancy that helps clients generate reliable, repeatable and profitable growth. Its principals, Jane Adamson and Rick McPartlin, co-founded the firm to help companies focus their organizations around the critical function of revenue generation. They’ve spent their careers consulting to and working in senior executive positions in both large well-known organizations and in small entrepreneurial companies including Sun Microsystems, Ernst & Young, Siemens, McDonnell Douglas, Dynamic Images, Vistage, Image Craft and Impact Sales.
For more information on the company’s services, visit Revenue Game Services.
