by Rick McPartlin | Feb 17, 2017 | Classics, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. From time to time, we all have to figure out how to, or even if to, approach a special target client or a...
by Rick McPartlin | Jan 13, 2017 | Classics, Marketing, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. Last month, Jane wrote about the courage to create a brand, and boy, the word “courage” struck an...
by Rick McPartlin | Oct 17, 2016 | Bellcurve, Directional Unification / Alignment, Revenue Growth, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. “Faced with economic headwinds, many global corporations are struggling to grow their businesses...
by Rick McPartlin | Nov 26, 2014 | Strategy
You will successfully sell to prospective buyers when: 1) you proactively compel them to invest in the buying process or 2) buyers opt in as a result of searching for something where you show up, and then decide to invest resources in working with you. All those other...
by Rick McPartlin | Nov 19, 2014 | Strategy
From time to time, we all have to figure out how to, or even if to, approach a special target client or a bluebird deal. Every special target or opportunity has a real cost associated with it, as well as the revenue. We all know about the costs of an airplane trip,...
