Classics
What You Do Speaks So Loudly I Can’t Hear What You Say!
Today we bring you a "classic" from Revenue Science™! "What you do speaks so loudly, I can't hear what you're saying." was noted by Ralph Waldo Emerson over 130 years ago, before Facebook, LinkedIn, and YouTube, yet it is still true today! Taglines, elevator...
Classic – “Revenue Generation” is not Part of Your Strategy. It is Your Strategy!
We reflect at this time and are honored to have you follow our blog. We strive to excel in our industry and are thankful for your interest in Revenue Science™. Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant...
Classic – The Right Place at the Right Time
Successful businesses apply CRO Thinking, whether they know it or not – Answer five Revenue Strategy questions to know it. History is full of people who were in the right place at the right time and did something about it – they became successful and maybe changed the...
Classic – Dumb Stuff Negatively Impacts Cash, Growth, Staff, Customers
Three Places to Remove Dumb StuffNo one in business intentionally gets up in the morning and says, “let's find some dumb stuff to do that costs me money, reverses my growth and makes my staff and customers mad”, but most of us do it.We do it because we don’t know it...
Classic – Five Reasons Every CEO Needs Their Own CRO
Every CEO, president or owner needs their own CRO for a lot of reasons. Below are five of the most important reasons. When you look at the results of these five reasons, they boil down to one word, “survival.” Research tells us only one thing assures a business will...
Classic – Communicate to Influence
Of course, what your business does and who your suspects are makes a difference. This is about SMBs (Small-Medium Businesses) and what it takes for them to realistically own their niches. This applies equally to enterprises if they are willing to listen. How you...
CLASSIC – “I have people who handle marketing and sales. What’s a Chief Revenue Officer and do I really need one?”
You have a sales team and a marketing director, but they’re in constant combat. Your revenue growth is flat. Margins are shrinking. And whether you realize it or not, you’re drastically overpaying for results. It’s a common problem, but the companies who solve it can remove 10-15 points of cost while driving their top line to generate predictable results.
How can you solve this issue? By becoming a Chief Revenue Officer, or CRO. No, you don’t necessarily need to hire a CRO – you just need to add “CRO Thinking” to your own job description and “act like a CRO.”
Classic – Five Times When Ignorance Isn’t Bliss
We feel pretty good so another year (actually the fourth year) goes by with no annual physical and then we say we are unlucky when we learn what we could have prevented a serious illness. We go to an investment firm give them our money and celebrate how smart...
Classic – 5 Reasons Revenue Science™ Certification Will Turn Your Corner
Decisions about who you hire, your partners, and those who advise you have become more important and more complex every day. Just hiring someone good, or a famous consulting firm or partnering with a big-name company, not only isn’t enough, but it can put your...
Classic – If Timing is Everything – Do you Control it or HOPE for it?
The real question for a business is does great timing result from intentionally applying “Revenue Science™” or is it just “the right place, at the right time, with the right stuff” – in other words, LUCK? We have all seen situations that work out well like Fred Smith...
Classic – 4 Things Business should NEVER Tolerate
We Get What We Tolerate The things that are tolerated by winners and the things tolerated by losers are very different. History is full of situations where what leaders tolerated made the difference. In WWII and the Battle of the Bulge, it was General Patton’s...
Classic – Set Your Compass, Share Your True North, Takeoff & Don’t Look Back!
If your organizational behavior was aligned to your “business compass point” – let’s call it True North – you could stop looking for the best employees, partners and customers because their GPS would have your compass point programed to experience your passion.
Classic – Every one of us is responsible for “Revenue Generation”
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. Every one of us is responsible for "Revenue Generation"just like we are responsible for "health" "I'm an...
Classic – Know When to Say No: Triage Bright, Shiny Objects & Bluebirds
No company should invest in opportunities that do not pass this triage test. Learn more about the criteria for triage so you are confident you are working with the best “ideal buyers.”
CLASSIC – Thought Leadership is a Business Strategy
Thought leadership is often bandied about as if it’s a marketing campaign. But thought leadership is a business strategy. A thought leader must LEAD!
CLASSIC: Your sales team shouldn’t be doing road repair!
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. Profitable revenue is a result of having a revenue generation STRATEGY with an aligned STRUCTURE supporting it....