Today, we continue our video series on the basic context of Revenue Science™.
Revenue Science™ creates the context of business. Everyone’s Revenue Strategy has to work within that context.
Your Revenue Strategy (or lack of it) determines the degree of leverage attainable from deployment and execution.
Your offer is the balance point for that leverage. Done well there is varying degrees of positive leverage and poorly done the leverage is zero or negative.
Offers are how your Revenue Strategy travels the RoadMap and how you continuously improve the flow over the RoadMap.
Watch the video below to learn more for your business.