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Today, we continue our video series on the basic context of Revenue Science™.

At this point in history, the buyer is in charge.  The buyer sees the world as appropriately transparent and they can see who the seller is in the real world.

Buyers demand sellers “do right by the buyer” who is paying the bills and has lots of options.

Sellers who tell buyers they know best and just give the seller money, that they will take care of everything are being stripped clean by even the most novice buyer.

Buyers know the world is far too complex and changing too fast for someone to solve their problems with understanding what brings the buyer value short-term and long-term.

More Buyers everyday demand Sellers “do it right” so change your seat to focus on buyers.

Watch the video below to learn more for your business.



Click the link below to learn more about

Revenue Science™ and CRO Thinking

The Next Revenue Science™ CRO Thinking Course

Begins September 14, 2019