by Rick McPartlin | Sep 14, 2018 | Alignment, Cost of Chaos, Execution, Revenue Growth, Revenue Science, Strategy
You are a new homeowner, Chief Revenue Officer (CRO) and a new member of your community, city, and state. Your home is in a quiet neighborhood including schools, a park and just one mile from the freeway. Based on your math you are a pleasant less than a 30-minute...
by Rick McPartlin | Sep 7, 2018 | Alignment, Cost of Chaos, Marketing, Revenue Growth, Revenue Science, Sales, Strategy
Three Places to Remove Dumb Stuff No one in business intentionally gets up in the morning and says, “let’s find some dumb stuff to do that costs me money, reverses my growth and makes my staff and customers mad”, but most of us do it. We do it because we don’t...
by Rick McPartlin | Aug 10, 2018 | Alignment, Strategy
“This product will sell its self” and maybe it will – if you let it. The products that will sell themselves are: Whole Whole and aligned with the environment they will sell in. Whole, aligned and not messed up by the company claiming the product will sell its self....
by Rick McPartlin | Aug 3, 2018 | Alignment, Execution, Marketing, Revenue Growth, Revenue Science, Strategy
Is your product easily found by your ideal buyer with the problem you uniquely solve? When the ideal buyer finds you, do they take a next level look at you for the right reasons? Are they qualifying themselves in? When they take that next level look at you and the...
by Rick McPartlin | Mar 16, 2018 | Alignment, Revenue Growth, Revenue Science, Strategy, Structure
One Company’s Story of Dropping Great Work into a RoadMap With a Surprise Outcome We had a dinner party with a group from work. Everyone there kept talking about how hard they work, how confident they are that their work is excellent, yet the results don’t show...
by Rick McPartlin | Mar 9, 2018 | Alignment, Execution, Strategy
“What you do speaks so loudly, I can’t hear what you‘re saying.” was noted by Ralph Waldo Emerson over 130 years ago before Facebook, LinkedIn and YouTube yet it is still true today! Taglines, elevator pitches, catchphrases and often Brand...
