In the 21st Century, “Revenue Science™” is a must have just like Quality, Lean and Six Sigma were 20th Century must haves for intentionally successful leaders.
“Revenue Science™” brings new roles, new rules and new tools that must be applied by every organization that plans to survive and thrive in this constantly changing world.
Businesses are like the people in our lives. They are always changing but still guided by the laws of science and the human spirit.
Twice a month for the next year stand-alone pages from a new eBook will be revealed to guide those who want to win The Revenue Game in today’s complex and transitioning world.
Each page from the eBook is a step along the Revenue RoadMap that shows traditional leaders (CEOs, COOs, CFOs, Sales and Marketing) and now the CRO (Chief Revenue Officer) how to predictably grow profitable revenue regardless of market changes.
This is page 4 with 21 more to come. Join us in a new world of “Revenue Generation” by becoming a member of the “Revenue Science™” community. Share with us your feedback, experience, challenges, and observations or just come along to observe and learn.
The 20th Century bubble made organizations, leaders, and those who taught us how to manage believe success was about us and how well we did things vs. the buyer and how much value we can deliver.
Only monopolies (think AT&T, Power Companies, Railroads and organizations in fulfillment bubbles) can pretend it is about them (NOT the value they bring the customer) and get away with it at least until their bubble bursts. Then everyone stands around and wonders “why” did this happen.
We have read all the books, hired all the consultants, asked all the great leaders on our board, and once the bubble has burst, our process is not working – we can’t fix it? The truth is it was “ALWAYS BROKEN.” Only when the bubble was big enough and lasted long enough there was the illusion things were great, and we were an excellent company (ask GM, AT&T, the Railroads, Kmart, Montgomery Wards, Blockbuster, etc.) at least right up to the bankruptcy.
Don’t let the last century MYTHs mess with your thinking. It was always about customer value. In the 21st Century, the customer has taken CONTROL. The internet, big data and transparency have changed “selling” to “buying” and the process from seller-driven transactions to buyer-driven quests for value.
Now, as it always should have been, is about the customer finding value-added partners to work with. If companies are innovative, passionate, adaptable, etc., this is interesting only to the extent they are in alignment with the customer’s quest and important only to the extent they support the customer.
That is what matters NOW!