Every person and organization CAN “Live a Revenue Culture” if they commit to doing 5 simple things – NO Matter What!
1st – View everything from the buyer’s frame of reference, starting with targeting the buyer who will get the greatest monetized value from your offer. Find Your Ideal Buyer.
2nd – Apply your BIG Purpose to answer the 5 Revenue Strategy questions to develop a deployable and executable Revenue Strategy.
Maximized Profit Requires Optimized Culture
3rd – To empower your team place your Revenue Strategy on the True North of a compass face. Place desired behaviors above the East – West horizon line & strategy inhibitors below the line.
4th – Apply BellCurve 2.0 to know where to invest your resources (financial, human, time, and focus). Say NO to everything else.
5th – Apply the Revenue RoadMap Buyer-Back methodology to manage & measure value flow to continually improve revenue and the Culture.