Revenue Science™ Certification Level 1 – CRO Thinking - Revenue Generation Strategies | Effective Sales And Marketing

Decide to Get Certified in CRO Thinking
or
Keep Getting What You Are Getting

Blackswans, VUCA (volatility, uncertainty, complexity, and ambiguity), Pandemic, Inflation, Interest Rates, Supply Chain, Shotting War, Can’t Hire, Great Resign, Great Recession, Dot Bomb, 911, Gas Prices, etc., etc. If you were in business in 2000 every one of these has put its stamp on you.

These and other events have changed your strategy from yearly to sometimes monthly. Your buyers’ world has changed as much as yours. Nothing can be counted on to be SOP (Standard Operating Procedure).

To win in this new revenue world you need to leverage Revenue Science™, not fight it. Fighting Revenue Science™ is a trip to the business end of life.

Just decide – control over this crazy revenue world or more of what you have been getting for as long as it holds.

The Virus Changed the Revenue World

Winning The Revenue Game® requires Science. Without Science, this crazy time with lots of stress, anxiety, and risk remains in control.
This Post Virus Economy has NEW RULES that DEMAND NEW TOOLS and Chief Revenue Officer Thinking to apply.

Getting certified in CRO Thinking stops the trip to the end of life and replaces it with a “Revenue Culture” that maximizes profits.

Those we have certified in CRO Thinking know what to do in a pandemic or how to leverage transparency, new technology, or increases in business complexity. These certified professionals keep following the science, making the right decisions real-time to keep improving the business.

If you are ready to explore the one session per week for 7 weeks, a 21-hour program plus homework, and willing to master the material click to provide your email to receive your draft SOW (Scope of Work) or schedule a call to explore deeper.

Following are two stories of recent members of the RSC (Revenue Science Community) to read before you click to learn more.

It is time for Revenue Science™ so you change faster always moving toward your True North and the profits this Post Virus Economy promises the bold. Follow the example of Mary Jane Mapes of The Aligned Leader Institute, LLC on her recent CRO Thinking certification. We thank her for sharing her experience of applying the NEW RULES and TOOLS.

Mary Jane Mapes
The Aligned Leader Institute, LLC

If you are as bold and proactive as Mary Jane, this is your time to take control of this economy.

This Is What CRO Thinking Will Mean to You?

You will control your Revenue Generation functions, including marketing, product development, sales, business development, customer service, and delivery. This science-based control results in an immediate decrease in the Cost of Chaos with an increased topline growth. By following Mary Jane’s lead, you will power up sales and profits for 2023 and beyond.

Once certified in CRO Thinking you will:

Complete your business strategy with the 5 Question Revenue Strategy that accelerates sales growth.

Recognize and remove the Cost of Chaos within your organization saving bottom-line dollars.

Move confidently toward your True North to focus resources on margin and sales growth.

Apply the Revenue Science™ BellCurve to what were complicated issues and opportunities to know when to say NO and when to GO.

Have a Revenue RoadMap supporting your highest deal flow in the shortest period of time.

Transfer more value to buyers willing to pay for that value.

and more….

I was encouraged to join the Revenue Science program to obtain a certification in CRO for my organization, the first thought was one more course to attend. However, to my surprise, the program was extremely interesting, and I looked forward to the next class and session with Rick McPartlin. I soon realized that my interest stemmed from the success factor (that has always guided me) in learning new approaches towards people and tasks that I needed to excel at but it also reinforced what I already knew and had discarded away over the years. Compounded by the market conditions, the never-ending story about low pricing, and the numerous horror stories of not succeeding from your colleagues; I became a disciple of the Revenue Science program that was delivered with professionalism and held my attention. The interest taken by Rick is noteworthy as it ensured I kept pace throughout the journey while aligning my goals towards measurement and success. In a nutshell, my needs were understood, and the program was delivered flexibly using industry best practices and teaching this old dog new tricks. I would recommend Rick and the program to all for keeping the customer in mind, the professionalism in developing and harnessing resources, and the time to guide and discuss each avenue to ensure satisfaction and continued success.

Sanjay Malik

VP Sales and Account Management , Global Aviation Services, Inc