Marketing Insight

Clients and colleagues often ask us to recommend books on strategy, execution, sales and/or marketing insight. We’re voracious readers and consider these books to be the best of the best:

• Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, by Joe Pulizzi
• The Emotionally Intelligent Team: Understanding and Developing the Behaviors of Success by Marcia Hughes and James Bradford Terrell
• The Checklist Manifesto: How to Get Things Right  by Atul Gawande
• The Disruption Dilemma (The MIT Press) by Joshua Gans
• Values, Inc.: How Incorporating Values into Business and Life Can Change the World by Dina Dwyer-Owens
• The Three Rules: How Exceptional Companies Think by Michael E. Raynor and Mumtaz Ahmed
• The Human Brand: How We Relate to People, Products, and Companies by Chris Malone and Susan T. Fiske
• Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell
• Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek
• Innovate Like Edison: The Success System of America’s Greatest Inventor by Michael J. Gelb (Author), Sarah Miller Caldicott
• Repeatability: Build Enduring Businesses for a World of Constant Change by Chris Zook and James Allen
• The Infinite Game by Simon Sinek
• Don’t Just Relate – Advocate by Glen Urban
• The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs by Amy Wilkinson
• The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt
• Quality Is Free: The Art of Making Quality Certain by Philip B. Crosby
• Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
• Buffett: The Making of an American Capitalist by Roger Lowenstein
• Steve Jobs: The Exclusive Biography by Walter Isaacson
• The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Brent Adamson
• The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon
• Range: Why Generalists Triumph in a Specialized World by David Epstein
• Inside the Box: A Proven System of Creativity for Breakthrough Results by Drew Boyd
• Factfulness: Ten Reasons We’re Wrong About the World–and Why Things Are Better Than You Think by Hans Rosling
• Subscribed: Why the Subscription Model Will Be Your Company’s Future-and What to Do About It [Paperback] [Jun 07, 2018]  by Tzuo, Tien, Weisert, Gabe
• Understanding Complexity by Scott E. Page, Ph.D. Professor, University of Michigan
• Emotional Intelligence for Sales Success: Connect with Customers and Get Results by Colleen Stanley
• The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win Hardcover – by Gene Kim, Kevin Behr, George Spafford