by Rick McPartlin | Aug 10, 2018 | Alignment, Strategy
“This product will sell its self” and maybe it will – if you let it. The products that will sell themselves are: Whole Whole and aligned with the environment they will sell in. Whole, aligned and not messed up by the company claiming the product will sell its self....
by Rick McPartlin | Aug 3, 2018 | Alignment, Execution, Marketing, Revenue Growth, Revenue Science, Strategy
Is your product easily found by your ideal buyer with the problem you uniquely solve? When the ideal buyer finds you, do they take a next level look at you for the right reasons? Are they qualifying themselves in? When they take that next level look at you and the...
by Rick McPartlin | Jul 27, 2018 | Revenue Growth, Revenue Science, Sales, Strategy
My first job with a quota was in 1963. Since that time, I received a commission for golf clubs, clothing, cookware, vacuum cleaners, software, services, engineering, CAD/CAM, telephone services, sales training, security software, CEO services and Revenue Science™...
by Rick McPartlin | Jul 20, 2018 | CEO Challenge, Classics, Cost of Chaos, CRO, Strategy
You have a sales team and a marketing director, but they’re in constant combat. Your revenue growth is flat. Margins are shrinking. And whether you realize it or not, you’re drastically overpaying for results. It’s a common problem, but the companies who solve it can...
by Rick McPartlin | Jul 13, 2018 | Entrepreneurship, Revenue Growth, Revenue Principles, Revenue Science
When you have a family, a mortgage or college debt you must have cash and you must have it on a regular basis. Often you set up auto pay at the bank and there better be cash to cover those “auto pays” and that goes on month after month. When those cash requirements...
by Rick McPartlin | Jul 6, 2018 | CRO, Growth, Revenue Growth, Revenue Science, Strategy
A Greek tragedy is a play in which the protagonist (think business owner), usually a person of importance and outstanding personal qualities, falls to disaster through the combination of a personal failing (think believes in Myths) and circumstances (think rapidly...
by Susan Foley | Jun 29, 2018 | Guest post, Integrative Thinkers, Intrapreneurs, Leaders
Our guest author today is Susan Foley, Managing Partner, Corporate Entrepreneur My grandfather was an apple and cherry farmer in upstate New York. After high school he went to work with one of the prominent apple farmers in the area to learn about the business. He was...
by Rick McPartlin | Jun 22, 2018 | Revenue Growth, Revenue Science
“We make a living by what we get, but we make a life by what we give!” – Winston Churchill Revenue Science™ tells us when working with clients to always start with a conceptual agreement. If buyers and sellers can’t agree conceptually on why to work...
by Rick McPartlin | Jun 15, 2018 | Revenue Principles, Revenue Science, Strategy
Over 95% of the time those who have a product or service to sell are blessed by infinitely more buyers in the market than the seller’s resources to call in a one-to-one manner. Knowing there are buyers for what the seller wants to sell is very comforting for those who...
by Rick McPartlin | Jun 8, 2018 | Cost of Chaos, Execution, Revenue Growth, Revenue Principles, Revenue Science, Strategy
How many times have you heard or read the following? “The perfect strategy, poorly executed, will fail. A lousy plan or strategy, well executed, is often successful.” Those of us who like to deploy and execute love to use this line. We want the world to leave us...
