by Rick McPartlin | Jun 22, 2018 | Revenue Growth, Revenue Science
“We make a living by what we get, but we make a life by what we give!” – Winston Churchill Revenue Science™ tells us when working with clients to always start with a conceptual agreement. If buyers and sellers can’t agree conceptually on why to work...
by Rick McPartlin | Jun 15, 2018 | Revenue Principles, Revenue Science, Strategy
Over 95% of the time those who have a product or service to sell are blessed by infinitely more buyers in the market than the seller’s resources to call in a one-to-one manner. Knowing there are buyers for what the seller wants to sell is very comforting for those who...
by Rick McPartlin | Jun 8, 2018 | Cost of Chaos, Execution, Revenue Growth, Revenue Principles, Revenue Science, Strategy
How many times have you heard or read the following? “The perfect strategy, poorly executed, will fail. A lousy plan or strategy, well executed, is often successful.” Those of us who like to deploy and execute love to use this line. We want the world to leave us...
by Rick McPartlin | Jun 1, 2018 | Execution, Growth, Revenue Science
1. A leader with a GREAT WHY that manages to disconnect execution? Or 2. A Leader who manages great execution with no WHY? There are a lot of ways to go out of business. Many of those ways appear random but are completely predictable yet companies that follow Revenue...
by Rick McPartlin | May 25, 2018 | Execution, Growth, Strategy
Content is an asset that helps suspects opt-in and become prospects. It can help prospects share ideas with peers and leadership to become clients. Content is a way to demonstrate thought leadership and prove who can deliver on the thought leadership. Read this free...
by Rick McPartlin | May 18, 2018 | Culture, Growth, Leaders, Revenue Growth, Revenue Principles, Strategy
We can be very sure a company without profit for an extended period is not a well-run company or one that will long survive. Beyond that, there are only three ways to think about measuring a company. Does it survive and look like it thrives for a while, or did it die...
by Rick McPartlin | May 11, 2018 | Growth, Revenue Growth, Revenue Science, Strategy, Structure
If a command of the language, the ability to deliver a message to a clear specific question without saying anything you can be held accountable for or if not answering that specific question while setting up plausible deniability at the same time is important you may...
by Rick McPartlin | May 4, 2018 | Revenue Growth, Revenue Science, Strategy
Making money as an employee or leader or owner in the business world has a lot of similarity to financial investments that make money. Two of those parallels are you must risk money to make money and you need a plan you stick with for the long-term. For those charged...
by Rick McPartlin | Apr 27, 2018 | Revenue Science, Strategy, The Bell Curve
For 100 years the way to grow revenue was to teach salespeople all the product details. Then to be sure those details are committed to the salesperson’s memory and built into a “Pitch” that converts plain people, into a suspect, then converts suspects to...
by Rick McPartlin | Apr 20, 2018 | Marketing, Sales
One of my clients got an email from Google about helping his manufacturing business use all the search and data tools in Google’s platform to help him scale and there was NO cost. The client was already doing a good job with digital, social, and was in the middle of...
