by Rick McPartlin | Oct 25, 2013 | Revenue Growth
The answer is: YOU DON’T! Three words from this question define the reasons businesses can never “Launch new products into the market.” These three words – new, products, and market – get companies in trouble when it comes to launching. New: Not existing...
by Rick McPartlin | Oct 11, 2013 | Strategy
Everyone is a Stage 1 company…well, almost everyone! About 5 to 10% are not Stage 1 companies, so what is the big deal if you are in the same boat as almost everyone else? A 3-year project sounds like a lot of work. You have been successful in the past, so why change...
by Rick McPartlin | Sep 27, 2013 | Strategy
Who is going to HATE this answer? Not everyone has an opinion on this question since most people don’t know what the science of “Revenue Generation” is or if it differs from marketing. The CMO (chief marketing officer) starting in the twentieth century was the senior...
by Rick McPartlin | Sep 13, 2013 | Structure
Make sure to check this one out – a quick test of searching lead qualification and “cold calling” using the good ol’ Google Review: Go to Google and type in “cold calling” and the result is about 25,600,000 results (0.24 seconds). Go to Google...
by Rick McPartlin | Aug 12, 2013 | Revenue Growth
Your heart soars when the customer says “you have won the business!” Seconds later your stomach knots up when you hear “Now let’s talk Price!” How often does this happen? Even when you do everything right (or thought you did), this “Now let’s talk Price” comes up when...
