(800) 757-8377 x701 rick.mcpartlin@therevenuegame.com
Change the Plan not the  Revenue Goal

Change the Plan not the Revenue Goal

The New Year or quarter starts, and we have a goal. A few weeks or months into the plan the CFO shows the numbers, and the goal gets scaled back. Halfway through the plan we scale the goal back again. Clearly the goal was too big! Is it any surprise that the Revenue...
Inventor – Productizer – Seller

Inventor – Productizer – Seller

Pick 1 or 2 Buyers are served when someone invents something cool that can be shared with the market and the produced in enough quantity and quality to satisfy the buyers who have been sold on this cool thing. Once upon a time far away these three functions,...
Communicate to Influence

Communicate to Influence

Of course, what your business does and who your suspects are makes a difference. This is about SMBs (Small-Medium Businesses) and what it takes for them to realistically own their niches. This applies equally to enterprises if they are willing to listen. How you...