Certified Facts That Drive Growth in Sales and Profitable Revenue

How will the sales or profitable Revenue Growth be different without certified staff or partners?

Growing profitable revenue is the only thing that keeps a company in business. So understanding if the differences between certified and not certified drive or inhibits profitable revenue growth, is essential.

Too many business leaders are not well informed about “Revenue Science™” certification and the impact of a certified team on business success. So let’s use a couple of examples that are more commonly understood.

Predictably growing sales and profitable revenue is a complex rapidly changing part of business that includes a few dozen specialties like sales, digital marketing, SEO, customer experience, market research, and so on.  All of these functions either deploy in an aligned or unaligned way.  Today we know that even when everything is aligned, it needs to be aligned to the right thing or it is an efficient expenditure of resource for little or no return.

Based on that, let’s think about the medical field and the design of enterprise software.  Both are very complex, rapidly changing with lots of specialties and they better be aligned to the right things.

In medical fields, the people in the specialties are not only educated to a single body of knowledge, a single language, but go through years of internships and field practicums to achieve operational excellence based on a common set of best practices.  This is all supported by mandated CEU for their entire career.

The software specialists are java, Microsoft, EMC and Cisco certified just to get in the game.  They also speak the same language, do internships and strive to achieve a shared operational excellence.

Any critical part of business, like “Revenue Generation” has the choice to hope a team comes together, learns what is important, gets aligned to a strategic set of best practices and figures out how to work together in real-time.

Or the “Revenue Generation” part of business can bring together all of those specialties who have common “Revenue Science™” certification, speak the same language, measure the same thing and work toward a common True North.

Without a certified “Revenue Generation” team there is a very complex problem being addressed by people who have to make it up real time.

With a certified “Revenue Generation” team, even in a very complex situation, the team performs like a hospital surgical team, who also have a highly predictable track record for great results.