Get A Fractional Chief Revenue Officer (CRO)
No business today can expect to survive let alone thrive over the long term without CRO Thinking.
There are four ways to achieve CRO Thinking:
1) Take 10 to 20 years, read a lot, work hard, hope you figure it out, and get lucky.
2) Hire a full-time true CRO. (Not a pretender who is at best an operational VP of Sales and Marketing for an expensive short-term tactical role that will at best deliver short-term positive outcomes). A true CRO will cost a lot, deliver the best possible short-term results, maximum long-term profits, and a “Revenue Culture”.
3) Get a fractional CRO that is certified in CRO Thinking and backed by a Revenue Science Community of certified professionals. This fractional will get similar results to the full-time true CRO at a fraction of the cost and is best for startups or organizations in the SME world.
4) Get your strategic and operational leadership certified in CRO Thinking to achieve similar results because of directional unification, strategic and operational alignment, and a continually improving Revenue Strategy.
At The Revenue Game®, we will help you with all but the first. For many of you, the best way to make a lot of profit now and for the long term is to get that fractional CRO who is certified in CRO Thinking ASAP.