by Rick McPartlin | Feb 17, 2017 | Classics, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. From time to time, we all have to figure out how to, or even if to, approach a special target client or a...
by Rick McPartlin | Nov 19, 2014 | Strategy
From time to time, we all have to figure out how to, or even if to, approach a special target client or a bluebird deal. Every special target or opportunity has a real cost associated with it, as well as the revenue. We all know about the costs of an airplane trip,...