Reason one – you are no longer only you. The first morning when you realize all those people who showed up and brought presents where there for a reason and that reason is you are now a team in every possible way.
You are no longer an individual performer who can move on a moment’s notice, buy that special recreation equipment or just decide to take a flight to Maui.
You are part of a team. There is you and your new spouse. There is your spouse’s family, friends, work, church and social life. Of course there is your family, friends, work, church and social life that now have to do more than coexist. All of this needs to be aligned to something bigger than their historic role and they better play well together for years to come and the team will change with every birth, death and life challenge.
When you join a company that is committed to “Revenue Science™” you are no longer an individual performer. You don’t make promises to clients until you know if it can be delivered at a fair margin. You don’t commit resources without a plan and a schedule. Metrics are set at a strategic level and then defined tactically by you, your peers, your team and everyone you impact by meeting the goals and who impacts you if they don’t.
“Revenue Generation” is like marriage because you have to be committed to something bigger than yourself and find ways to bring everyone else along with you.
Reason two – you are not the only one with good ideas. Men are from Mars and women are from Venus is just the beginning. Try to pick a restaurant everyone likes, a restaurant that works for no meat, no gluten, no fat and is organic. Now add a couple of kids who really want the toy but not the food.
“Revenue Science™” has sales, marketing, legal, product development, financial and customer service who don’t speak the same language and have specific metrics to get their bonus. You have a room full of smart people and each one has great ideas and none of the ideas go together. The hardest part is the CEO is paying them all a lot of money and paying for them to pursue their ideas that are all going to different places.
In marriage and “Revenue Generation” having a to honor everyone on the team and their contribution is the place to start.
Reason three – it is hard to know what is really important and how to build a plan to get there. Do you focus on saving or buy a house now when it is a stretch knowing the price will just go up? When is moving for a job a good idea based on family, two careers, health, kids, schools and recreation. In today’s world what is the best plan for children. How many kids, what about education, how hard to push them, there are so many health decisions and how do you discipline them – for what?
“Revenue Science™” has to consider price or value, short-term or long-term goals, stockholder or customer focus and which drives the business your strategy or execution.
Marriages and businesses need a set of principles everyone accepts to be the lines to stay between.
Reason 4 – when you commit to something bigger than yourself and apply the discipline to overcome whatever happens they are both worth the work. Both marriage and “Revenue Science™” succeed when the commitment and the disciple are supported by a combination of fundamental principles and the best science available is applied by people working on being humble for the greater good.