Our Methodology

Strategy

Everyone talks about strategy. But how do you bring a Revenue Strategy to life, make it clear, and communicate it throughout the organization and to your customers? Your Revenue Strategy is the result of answering these 5 questions so your team will deploy and execute achieving your Revenue Strategy:

What is Your Brand Promise to your Ideal Buyers, Your Team, and Your Partners?
What is the problem you solve for your Ideal Buyers that NO ONE else solves?
What is the niche or niches you will dominate by solving this problem?
Who is YOUR Ideal Buyer?

What is the offer you will make to the Ideal Buyer that will compel them to do business with you and gladly pay for the value you deliver?

Unify and Align for Delivery

Now, let’s turn your Revenue Strategy into consistent results. Research has shown that poor plan execution is a primary reason for business failure. Since you now have a Revenue Strategy you now have the PLAN. The Revenue Strategy was complete only when your team knew it was deployable and executable across silos, through partners and was designed from the Buyer-Back to be sure the value your transferred would be compelling. The Revenue Game® will facilitate your unification either by certifying your strategic and operational leadership or by becoming your fraction Chief Revenue Officer to build your “Revenue Culture”.

Tools

Unifying and aligning your team does require tools that transcend the short-term. Examples are the Revenue Science™ tools of certification, BellCurve 2.0, the True North, Revenue RoadMap, Revenue Resources Required, and the processes to management of the Cost of Chaos and Cost Per Sales Hour.