Marketing Insight
Clients and colleagues often ask us to recommend books on strategy, execution, sales and/or marketing insight. We’re voracious readers and consider these books to be the best of the best:
- Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, by Joe Pulizzi
- The Emotionally Intelligent Team: Understanding and Developing the Behaviors of Success by Marcia Hughes and James Bradford Terrell
- The Checklist Manifesto: How to Get Things Right by Atul Gawande
- The Disruption Dilemma (The MIT Press) by Joshua Gans
- Values, Inc.: How Incorporating Values into Business and Life Can Change the World by Dina Dwyer-Owens
- The Three Rules: How Exceptional Companies Think by Michael E. Raynor and Mumtaz Ahmed
- The Human Brand: How We Relate to People, Products, and Companies by Chris Malone and Susan T. Fiske
- Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell
- Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek
- Innovate Like Edison: The Success System of America’s Greatest Inventor by Michael J. Gelb (Author), Sarah Miller Caldicott
- Repeatability: Build Enduring Businesses for a World of Constant Change by Chris Zook and James Allen
- The Infinite Game by Simon Sinek
- Don’t Just Relate – Advocate by Glen Urban
- The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs by Amy Wilkinson
- The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt
- Quality Is Free: The Art of Making Quality Certain by Philip B. Crosby
- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
- Buffett: The Making of an American Capitalist by Roger Lowenstein
- Steve Jobs: The Exclusive Biography by Walter Isaacson
- The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Brent Adamson
- The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon
- Range: Why Generalists Triumph in a Specialized World by David Epstein
- Inside the Box: A Proven System of Creativity for Breakthrough Results by Drew Boyd
- Factfulness: Ten Reasons We’re Wrong About the World–and Why Things Are Better Than You Think by Hans Rosling
- Subscribed: Why the Subscription Model Will Be Your Company’s Future-and What to Do About It [Paperback] [Jun 07, 2018] by Tzuo, Tien, Weisert, Gabe
- Understanding Complexity by Scott E. Page, Ph.D. Professor, University of Michigan
- Emotional Intelligence for Sales Success: Connect with Customers and Get Results by Colleen Stanley
- The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win Hardcover – by Gene Kim, Kevin Behr, George Spafford