In the 21st Century, “Revenue Science™” is a must have just like Quality, Lean and Six Sigma were 20th Century must haves for intentionally-successful leaders.
“Revenue Science™” brings new roles, new rules and new tools that must be applied by every organization that plans to survive and thrive in this constantly changing world.
Businesses are like the people in our lives. They are always changing but still guided by the laws of science and the human spirit.
Twice a month for the next year stand-alone pages from a new eBook will be revealed to guide those who want to win The Revenue Game in today’s complex and transitioning world.
Each page from the eBook is a step along the Revenue RoadMap that shows traditional leaders (CEOs, COOs, CFOs, Sales and Marketing) and now the CRO (Chief Revenue Officer) how to predictably grow profitable revenue regardless of market changes.
This is page 14 with 11 more to come. Join us in a new world of “Revenue Generation” by becoming a member of the “Revenue Science™” community. Share with us your feedback, experience, challenges, and observations or just come along to observe and learn.
New Tool – Planning to thrive requires an intentional 5 Step Strategy. Step 2 in that strategy is the Revenue Strategy, which is what monetizes the organizations brand and purpose.
For over 100 years sales, marketing, engineering, finance, customer service and leadership have debated the best ways to continually produce more profitable revenue. The debate never ends and each group believes what it believes and does it own thing, which increases the Cost of Chaos” and decreases growth.
Answer these 5 Revenue Strategy Questions (in order) as an organization and then deploy the answers as an aligned organization. The deployment is managed by metrics focused on client’s behaviors in response to the deployed revenue strategy.
- What is your brand promise?
- What’s the customer “problem” that you solve that no one else solves?
- What niche(s) do or will you dominate?
- Who is your ideal customer?
- Which are your key offers for dominating the niche?
Power and leverage comes from answering Question 2 and always deploying in an aligned way. Question 2 assures you have a customer focus and that the focus is on delivering value to the customer. The customer will pay for the value delivered in relation to the customer’s problem solved. From this everything else flows for the short-term and the long-term.