In the 21st Century, “Revenue Science™” is a must have just like Quality, Lean and Six Sigma were 20th Century must haves for intentionally-successful leaders.
“Revenue Science™” brings new roles, new rules and new tools that must be applied by every organization that plans to survive and thrive in this constantly changing world.
Businesses are like the people in our lives. They are always changing but still guided by the laws of science and the human spirit.
Twice a month for the next year stand-alone pages from a new eBook will be revealed to guide those who want to win The Revenue Game in today’s complex and transitioning world.
Each page from the eBook is a step along the Revenue RoadMap that shows traditional leaders (CEOs, COOs, CFOs, Sales and Marketing) and now the CRO (Chief Revenue Officer) how to predictably grow profitable revenue regardless of market changes.
This is page 15 with 10 more to come. Join us in a new world of “Revenue Generation” by becoming a member of the “Revenue Science™” community. Share with us your feedback, experience, challenges, and observations or just come along to observe and learn.
New Tool – The Three Rules! Michael E. Raynor & Mumtaz Ahmed from Deloitte Consulting LLP has given us 3 thinking tools that every organization must apply.
We hear about the “right people on the bus, being innovative, operational excellent and so on. Every month there is a new book about execution, or best practices or motivation or leadership, but the same number of organizations will struggle to control their growth of profitable revenue until they apply “The Three Rules.”
The truth is the same thing they struggle with is the only thing that assures you survive and thrive – “to continually grow profitable revenue.” These three rules if applied force you to keep that focus. All those execution best practices are ways to deploy the thinking these three rules demand and those deployment practices have changed as rapidly as the market
The three rules demand a discipline of value for your customer, which is why you will survive and thrive.
- Better Before Cheaper – in other words, compete on differentiators other than price.
- Revenue Before Cost- that is, prioritize increasing revenue over reducing costs.
3· There Are No Other Rules- so change anything you must to follow Rules 1 and 2.
This research covers tens of thousands of companies over decades. Following these 3 rules and the Science of Revenue Generation assures you deliver value and thrive.
Read the book and follow the rules.