by Rick McPartlin | Sep 7, 2018 | Cost of Chaos, Directional Unification / Alignment, Marketing, Revenue Growth, Revenue Science, Sales, Strategy
Three Places to Remove Dumb Stuff No one in business intentionally gets up in the morning and says, “let’s find some dumb stuff to do that costs me money, reverses my growth and makes my staff and customers mad”, but most of us do it. We do it because we don’t...
by Rick McPartlin | Aug 31, 2018 | Marketing, Revenue Growth, Revenue Science, Sales, Strategy
Three things that get 100% working for you! Considered by some to be the first strategic advocate of Advertising and Marketing, John Wanamaker was a successful United States merchant, who became part of Macy’s empire. This quote has lived 100 years because everyone...
by Rick McPartlin | Aug 24, 2018 | CRO, Revenue Growth, Revenue Science
The velocity of change for business owners and Revenue Professionals like those in sales, marketing and “Revenue Generation” is blinding. People who know me or are connected on LinkedIn or have seen me speak at a live event, know Revenue Science™ is about...
by Susan Foley | Aug 17, 2018 | Guest post, Intrapreneurs
Our guest author today is Susan Foley, Managing Partner, Corporate Entrepreneur The 2018 Deloitte Millennial Survey paints a realistic picture of the challenges that organizations face as they deal with the impact of Industry 4.0 and the growing unrest of millennials...
by Rick McPartlin | Aug 10, 2018 | Directional Unification / Alignment, Strategy
“This product will sell its self” and maybe it will – if you let it. The products that will sell themselves are: Whole Whole and aligned with the environment they will sell in. Whole, aligned and not messed up by the company claiming the product will sell its self....
by Rick McPartlin | Aug 3, 2018 | Directional Unification / Alignment, Marketing, Revenue Growth, Revenue Science, Strategy
Is your product easily found by your ideal buyer with the problem you uniquely solve? When the ideal buyer finds you, do they take a next level look at you for the right reasons? Are they qualifying themselves in? When they take that next level look at you and the...
by Rick McPartlin | Jul 27, 2018 | Revenue Growth, Revenue Science, Sales, Strategy
My first job with a quota was in 1963. Since that time, I received a commission for golf clubs, clothing, cookware, vacuum cleaners, software, services, engineering, CAD/CAM, telephone services, sales training, security software, CEO services and Revenue Science™...
by Rick McPartlin | Jul 20, 2018 | Classics, Cost of Chaos, CRO, Strategy
You have a sales team and a marketing director, but they’re in constant combat. Your revenue growth is flat. Margins are shrinking. And whether you realize it or not, you’re drastically overpaying for results. It’s a common problem, but the companies who solve it can...
by Rick McPartlin | Jul 13, 2018 | Entrepreneurship, Revenue Growth, Revenue Principles, Revenue Science
When you have a family, a mortgage or college debt you must have cash and you must have it on a regular basis. Often you set up auto pay at the bank and there better be cash to cover those “auto pays” and that goes on month after month. When those cash requirements...
by Rick McPartlin | Jul 6, 2018 | CRO, Revenue Growth, Revenue Science, Strategy
A Greek tragedy is a play in which the protagonist (think business owner), usually a person of importance and outstanding personal qualities, falls to disaster through the combination of a personal failing (think believes in Myths) and circumstances (think rapidly...
