by Rick McPartlin | Sep 30, 2016 | Bellcurve, Strategy, Structure
When something is new and cool lots want to climb on board and say LOOK “me too.” CRO is one of those terms that has caught on. Some excellent companies like Twitter, Marketo, University Health System, Policy Works and Gravity4 have CROs along with thousands...
by Rick McPartlin | Sep 28, 2016 | Sales, Strategy
Why do those ideal suspects keep putting off the decision or flat out say no? This post http://tinyurl.com/go5gtrm while focused on customers of startups is true for ALL potential customers. The slam dunk customer already understands what you are selling and that if...
by Rick McPartlin | Sep 26, 2016 | Strategy
Simon Sinek told us about the power of WHY, HOW, WHAT communication and like everything else we all have a preference for one of those over the other. Often there are leaders with powerful WHYs that get investment capital, great early staff and early adaptor customers...
by Rick McPartlin | Sep 21, 2016 | FAQ's, Sales
FAQs that drive growth in sales and profitable revenue Why do I have to have an answer “what is the problem you solve for you customer that NO ONE else solves? Every company gets to tell the world one of two stories. The first story is you can tell me WHAT you do and...
by Rick McPartlin | Sep 12, 2016 | Sales, Strategy
Look out the window and what do you see: McDonalds Doctors office Grocery Store Gas Station Law Office Golf Course Half of those are about consuming (McDonalds, Grocery Store and Gas Station). The other half about achievement (health, legal advice and a recreation...
