by Rick McPartlin | Sep 6, 2019 | Business Strategy & Execution, CRO, Revenue Science, Strategy, Video
Today, we continue our video series on the basic context of Revenue Science™.Much of the Cost of Chaos to grow revenue is a result of well-meaning people wanting to do things that seem like common sense and completely justifiable for solid business reasons. But added...
by Rick McPartlin | Aug 30, 2019 | Business Strategy & Execution, CRO, Revenue Science, Strategy, Value, Video
Today, we continue our video series on the basic context of Revenue Science™.There was a time when being efficient was enough. Then efficient and effective was enough.Today it is about doing the right things that add value to the buyer while being efficient and...
by Rick McPartlin | Aug 23, 2019 | Business Strategy & Execution, CRO, Strategy, Video
Today, we continue our video series on the basic context of Revenue Science™.At this point in history, the buyer is in charge. The buyer sees the world as appropriately transparent and they can see who the seller is in the real world.Buyers demand sellers “do right...
by Rick McPartlin | Aug 16, 2019 | CRO, Revenue RoadMap, Strategy, Video
Today, we continue our video series on the basic context of Revenue Science™.Anyone who has tried to do a 5000 piece puzzle knows they have everything they need. The skill is in putting it together right before the vacation is over.Business is the same way. Every...
by Rick McPartlin | Aug 9, 2019 | CRO, Revenue RoadMap, Strategy, Video
Today, we continue our video series on the basic context of Revenue Science™.Your Revenue Strategy outcome is the result of buyer-focused offers. When organizations create a company strategy they often omit two key things:1. The company strategy does not monetize (the...
by Rick McPartlin | Aug 2, 2019 | CRO, Revenue Science, Strategy, Structure, Value, Video
Today, we continue our video series on the basic context of Revenue Science™.As a young parent of one child, I wondered what it was like to have two. Then I wondered what it was going to be like to have three. Then as Clint Eastwood advised, I got to “know my...
by Rick McPartlin | Jul 26, 2019 | CRO, Revenue Science, Strategy, Value, Video
Today, we continue our video series on the basic context of Revenue Science™.The world is full of “you are just trying too hard” situations. Most of us remember being told that in dating, athletic, and academic situations.The business world experiences the new team...
by Rick McPartlin | Jul 19, 2019 | CRO, Revenue RoadMap, Revenue Science, Strategy, Value, Video
Today, we continue our video series on the basic context of Revenue Science™.Revenue Science™ creates the context of business. Everyone’s Revenue Strategy has to work within that context.Your Revenue Strategy (or lack of it) determines the degree of leverage...
by Rick McPartlin | Jul 12, 2019 | CRO, Revenue Science, Strategy, Value, Video
Today, we continue our video series on the basic context of Revenue Science™.Value is a two-way street. The more value you send to the buyer (that they can monetize) the more value will travel back to you in Revenue RoadMap flow. Buyers and sellers know this.What is...
by Rick McPartlin | May 17, 2019 | Business Strategy & Execution, CRO, Revenue Principles, Revenue Science, Strategy, Video
Do your customers describe you as a value-added thought leader or a vendor who sells based on price?The buyer measures your value offered and provided. The yardstick by which the buyer measures is “what they are willing to pay for what you do – based on what they...
