by Rick McPartlin | Jul 6, 2018 | CRO, Revenue Growth, Revenue Science, Strategy
A Greek tragedy is a play in which the protagonist (think business owner), usually a person of importance and outstanding personal qualities, falls to disaster through the combination of a personal failing (think believes in Myths) and circumstances (think rapidly...
by Rick McPartlin | Feb 23, 2018 | Classics, CRO, Directional Unification / Alignment, Revenue Growth, Strategy
Decisions about who you hire, your partners, and those who advise you have become more important and more complex every day. Just hiring someone good, or a famous consulting firm or partnering with a big-name company, not only isn’t enough, but it can put your...
by Rick McPartlin | Feb 9, 2018 | Cost of Chaos, CRO, Revenue Growth, Revenue Science
In this high speed, technology-driven and rapidly changing world if you are not applying Revenue Science™ through CRO (Chief Revenue Officer) Thinking and Deployment you are severely handicapped. The market, investors, staff and most of all customers want to work with...
by Rick McPartlin | Jan 5, 2018 | Cost of Chaos, CRO, Revenue Growth, Revenue Science, Strategy
If this question read: 1. Legal Counsel Hire or Grow the Capability? 2. Exit Transaction Hire or Grow the Capability? 3. IPO Leadership Hire or Grow the Capability? 4. IT Security Hire or Grow the Capability? 5. Compliance Strategy Hire or Grow the Capability? No one...
by Rick McPartlin | Dec 29, 2017 | Cost of Chaos, CRO, Revenue Science
The purpose of Revenue Science™ Certification: The deployment of Revenue Science™ intentionally creates a “better than any other option” relationship between Marketing, Selling, and the Delivery of Customer Value based on available resources. Revenue Science™ acts in...
by Rick McPartlin | Aug 4, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy, Structure
Successful businesses apply CRO Thinking, whether they know it or not – Answer five Revenue Strategy questions to know it. History is full of people who were in the right place at the right time and did something about it – they became successful and maybe changed the...
by Rick McPartlin | Jul 14, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy
From watching TV and movies we know the doctor’s code “First do no Harm” and we want them to mean it. Who wants to worry that their doctor is preforming a procedure that they know or believe may make us worse? The answer is – NO ONE. CROs like doctors, share the code...
by Rick McPartlin | Jun 16, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy, Structure
How will the sales or profitable Revenue Growth be different without certified staff or partners? Growing profitable revenue is the only thing that keeps a company in business. So understanding if the differences between certified and not certified drive or inhibits...
by Rick McPartlin | Jun 9, 2017 | CRO, Strategy, Structure
The CEO, the CIO, the CFO or the CRO and how does knowing help? Businesses always have issues, struggle to have enough resource, are challenged by complexity and are in transition. The shareholders always demand a return and the leadership has to keep developing and...
by Rick McPartlin | May 19, 2017 | CRO, Revenue Growth, Strategy
5 Business Saving Examples of New Thinking Einstein said, “We cannot solve our problems with the same thinking we used when we created them.” Einstein’s advice to CROs and those who will survive because of successful growth of sales and profitable revenue, frames this...
