by Rick McPartlin | Feb 26, 2021 | 1-minutes Videos, Business Strategy & Execution, Cost of Chaos, Culture, Revenue Strategy
Looking to have your business be prepared when we’re able to get back to “business as usual”? Then click the link below to learn more about the next Revenue Science™ and CRO Thinking Certification Course Learn More Today! Or do you...
by Rick McPartlin | Feb 19, 2021 | 1-minutes Videos, Business Strategy & Execution, Context for Business, Culture, Revenue Strategy
Looking to have your business be prepared when we’re able to get back to “business as usual”? Then click the link below to learn more about the next Revenue Science™ and CRO Thinking Certification Course Learn More Today! Or do you...
by Rick McPartlin | Feb 15, 2021 | Business Strategy & Execution, Context for Business, CRO, Culture, Living a Revenue Culture, Revenue RoadMap, Revenue Strategy, True North
Schedule a call Purchase a ticket for our onzoom class The three keywords in the title culture, revenue, and living determine the path to success for those in business during the 21st century. There was a pattern of technology driven bubbles that repeated for...
by Rick McPartlin | May 18, 2018 | Culture, Revenue Growth, Revenue Principles, Strategy
We can be very sure a company without profit for an extended period is not a well-run company or one that will long survive. Beyond that, there are only three ways to think about measuring a company. Does it survive and look like it thrives for a while, or did it die...
by Rick McPartlin | Nov 3, 2017 | Culture, Directional Unification / Alignment, Revenue Principles, Strategy
The famous book “The Art of War” is often the foundation for business strategy development and sales planning. Like all myths there is “partially true evidence” in this timeless book we use for business strategy. With myths there is more that is not true than is...
by Marty Gupta | Jul 19, 2017 | Culture, Directional Unification / Alignment, Entrepreneurship, Guest post, Revenue Growth
We welcome Guest Marty Gupta, Managing Director, Cap Consulting Group, Inc. This article recently appeared on LinkedIn and seemed to fit perfectly with some of the ideas in “Revenue Science™”. For twenty plus years we have coached corporate venture teams...
by Rick McPartlin | Apr 21, 2017 | Culture, FAQ's, Marketing, Sales, Strategy
This is a simple one to answer but takes a lot of work. First you may have a lot of people on your team who will NEVER do it. Some of us are wired to tell vs ask. Some of us don’t want to listen – we want to tell and pitch. This is as much a challenge with people...
by Rick McPartlin | Apr 14, 2017 | Culture, Entrepreneurship, Marketing, Sales, Strategy
Once upon a time in a land far, far away all of today’s entrepreneurs started their business because they had a dream. The dream may have been to design great homes, or serve comfort food like grandma’s, or design great games that educated kids. A few entrepreneurs...
by Rick McPartlin | Mar 24, 2017 | Culture, Marketing, Sales, Strategy
There is only ONE thing that assures a business will survive long enough to thrive over the decades. That ONE thing is to continuously produce more profitable revenue. Once an organization stops producing more profitable revenue, it becomes insignificant and then...
by Rick McPartlin | Mar 17, 2017 | Culture, Marketing, Sales, Strategy
The answer is – you don’t! Or you don’t unless what you sell is a pure commodity and you are trying to prove that even though your price is higher than a competitor your total cost of ownership is lower. In that case you want to do an ROI spread sheet, however in over...
