by Rick McPartlin | Aug 10, 2018 | Directional Unification / Alignment, Strategy
“This product will sell its self” and maybe it will – if you let it. The products that will sell themselves are: Whole Whole and aligned with the environment they will sell in. Whole, aligned and not messed up by the company claiming the product will sell its self....
by Rick McPartlin | Aug 3, 2018 | Directional Unification / Alignment, Marketing, Revenue Growth, Revenue Science, Strategy
Is your product easily found by your ideal buyer with the problem you uniquely solve? When the ideal buyer finds you, do they take a next level look at you for the right reasons? Are they qualifying themselves in? When they take that next level look at you and the...
by Rick McPartlin | Mar 16, 2018 | Directional Unification / Alignment, Revenue Growth, Revenue Science, Strategy, Structure
One Company’s Story of Dropping Great Work into a RoadMap With a Surprise Outcome We had a dinner party with a group from work. Everyone there kept talking about how hard they work, how confident they are that their work is excellent, yet the results don’t show...
by Rick McPartlin | Feb 23, 2018 | Classics, CRO, Directional Unification / Alignment, Revenue Growth, Strategy
Decisions about who you hire, your partners, and those who advise you have become more important and more complex every day. Just hiring someone good, or a famous consulting firm or partnering with a big-name company, not only isn’t enough, but it can put your...
by Rick McPartlin | Jan 19, 2018 | Directional Unification / Alignment, Revenue Growth, Revenue Science, Sales, Strategy
Have any of these happened to you: 1. Your territory list for next year shows five new large accounts. As you dive into research on these accounts it is clear three of those five should be your customers in a big way. As you go through the year you have your strategy,...
by Rick McPartlin | Dec 1, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy
Your Companies Revenue Science™ Mastery Score – Quiz I Every Company’s success and even survival is dependent on the ability to predictably grow sales and profits regardless what is going on in the world. The fact that the velocity of change is increasing at...
by Rick McPartlin | Nov 3, 2017 | Culture, Directional Unification / Alignment, Revenue Principles, Strategy
The famous book “The Art of War” is often the foundation for business strategy development and sales planning. Like all myths there is “partially true evidence” in this timeless book we use for business strategy. With myths there is more that is not true than is...
by Rick McPartlin | Sep 29, 2017 | Directional Unification / Alignment, Revenue Principles, Strategy
Every one of us has choices and our choices matter. What will or won’t happen is predictable no matter what you believe or want to happen. When we are young we know, we really won’t grow old. We will be the 95-year-old climbing mountains and dating 25-year old’s....
by Rick McPartlin | Sep 1, 2017 | Cost of Chaos, Directional Unification / Alignment, Strategy
Three Examples of Ignoring the Science How about you? Do you like gravity and friction? As I get older, gravity does nothing to improve my t-shirt or my belt size. Friction is not in my top five laws of physics. The combination of friction and gravity cost me...
by Rick McPartlin | Aug 18, 2017 | Directional Unification / Alignment, Strategy, Structure
Those in the business world face fast changes that are constantly transitioning parts of business that once were under control into surprising, random and chaotic threats. Great leaders identify what they can control and execute perfectly to be prepared for everything...
