by Rick McPartlin | Oct 27, 2016 | Directional Unification / Alignment, Sales, Strategy
Method 1: First we will set next year’s budget for the company and each department. Then we will have each department spend the next day planning how they will allocate the budget for their team and bring back any issues we must adjust. Based on the applied budget we...
by Rick McPartlin | Oct 25, 2016 | Culture, Directional Unification / Alignment, Revenue Growth
Buyers know that every company on the planet wants their money. The way companies get the buyers money is by making money “FROM” the buyer or “WITH” the buyer. There are some buyers who look forward to competing with the seller to see who pummels who. There are some...
by Rick McPartlin | Oct 21, 2016 | Directional Unification / Alignment, Revenue Growth
There are be a lot of books and movies about time travel and seeing the future. Often the premise is the hero who can see the future but can’t tell anyone without breaking a trust or sending the world into at state of confusion as bad as Hell itself. This forces the...
by Rick McPartlin | Oct 17, 2016 | Bellcurve, Directional Unification / Alignment, Revenue Growth, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. “Faced with economic headwinds, many global corporations are struggling to grow their businesses...
by Rick McPartlin | Aug 29, 2016 | Directional Unification / Alignment
Marketing is sure their message is true and compelling. Sales is sure they can spin marketing’s hype so the customer will still be interested. And the buyer manages communication to keep sales at arm’s length and be safe from sales babble. Sometimes it feels like...
by Rick McPartlin | Aug 24, 2016 | Culture, Directional Unification / Alignment, Sales, Structure
The customer cares that is who! Almost all companies and certainly the largest think about their business model and how they engage with their customers from the Headquarters out to the market. The market on the other hand thinks about a seller’s business model...
by Rick McPartlin | Aug 15, 2016 | Bellcurve, Directional Unification / Alignment, Sales
Often the conversation between a sales person and the customer is one of concurrence. The sales person is concurring with customer requests like engagement process, timeframes, roles, and of course price. Another sales person seems to be in conflict with the customer...
by Rick McPartlin | Jul 26, 2011 | Directional Unification / Alignment, Strategy, Structure
As a fledgling salesperson, I believed product knowledge, excellent communication and hard work would lead to success. With a few years under my belt, I believed that the additional processes and skills I learned through training would allow me to achieve even greater...
by Rick McPartlin | Apr 5, 2011 | Bellcurve, Directional Unification / Alignment, Revenue Growth, Strategy
“Faced with economic headwinds, many global corporations are struggling to grow their businesses profitably. “Meanwhile, many business leaders continue to seek growth by extending their existing product lines and brands, as well as by entering new...
by Jane Adamson | Oct 5, 2010 | Cost of Chaos, Directional Unification / Alignment, Strategy
You may be one of the fortunate few who has never needed to diet. Your clothes fit season after season. You’ve never sat through a Weight Watchers meeting or closed your eyes in the bakery. Enjoy your good fortune. For the rest of us, dieting is a way of life. We...
