In the 21st Century, “Revenue Science™” is a must have just like Quality, Lean and Six Sigma were 20th Century must haves for intentionally-successful leaders.
“Revenue Science™” brings new roles, new rules and new tools that must be applied by every organization that plans to survive and thrive in this constantly changing world.
Businesses are like the people in our lives. They are always changing but still guided by the laws of science and the human spirit.
Twice a month for the next year stand-alone pages from a new eBook will be revealed to guide those who want to win The Revenue Game in today’s complex and transitioning world.
Each page from the eBook is a step along the Revenue RoadMap that shows traditional leaders (CEOs, COOs, CFOs, Sales and Marketing) and now the CRO (Chief Revenue Officer) how to predictably grow profitable revenue regardless of market changes.
This is page 13 with 12 more to come. Join us in a new world of “Revenue Generation” by becoming a member of the “Revenue Science™” community. Share with us your feedback, experience,challenges, and observations or just come along to observe and learn.
New Tool – Planning to thrive requires an intentional 5 Step Strategy. These steps must be done completely and in order.
Skipping a step or changing the order will result in outcomes being random, a greater “Cost of Chaos” than necessary with considerably less profit in the short-term and more difficult long-term growth.
With this approach the strategy supports alignment of the complete organization to what “Revenue Science™” calls the True North. Those things that often pass for strategy (innovation, customer focus, operational excellence) are part of the deployment platform with this approach. They are very important as enablers, but they are not strategy.
This model is simple and powerful:
- Why do you exist, and why are you worthy to be a partner?
- How do you monetize this worthy intention in the market?
- What ways do you deploy the monetization plan and stay in alignment?
- Since each department in our business only exists to support monetizing your plan, then each department must be aligned to the revenue strategy and justified by their existence by outcomes.
- Do you have the resources to do the plan, and if not, re-define step 2 and beyond to arrive at the best you can do with available resources while still aligned to the monetization plan.
The winners in the 21st Century will always bring and receive value. They will have a worthy intention to monetize with their partners, and they will use transparency to prove who they are and why they exist.
This is a complete strategy that will serve you and your community well – just use it.