In the 21st Century, “Revenue Science™” is a must have just like Quality, Lean and Six Sigma were 20th Century must haves for intentionally-successful leaders.
“Revenue Science™” brings new roles, new rules and new tools that must be applied by every organization that plans to survive and thrive in this constantly changing world.
Businesses are like the people in our lives. They are always changing but still guided by the laws of science and the human spirit.
Twice a month for the next year stand-alone pages from a new eBook will be revealed to guide those who want to win The Revenue Game in today’s complex and transitioning world.
Each page from the eBook is a step along the Revenue RoadMap that shows traditional leaders (CEOs, COOs, CFOs, Sales and Marketing) and now the CRO (Chief Revenue Officer) how to predictably grow profitable revenue regardless of market changes.
This is page 17 with 8 more to come. Join us in a new world of “Revenue Generation” by becoming a member of the “Revenue Science™” community. Share with us your feedback, experience, challenges, and observations or just come along to observe and learn.
New Tool – The research reported by The Human Brand (Chris Malone & Susan T. Fiske) alerts us to ways to approach Millennials, but the findings are much broader than just that one part of the market.
The tools revealed are:
- Every company makes money from or with their client. Those that make money from are vendors, and there is little loyalty between the buyer and the seller. Those that make money with are partners with loyalty based on shared values and success.
- Companies with loyal buyers are not just partners, but partners who share a worthy intention.
- The 21st Century world is transparent which allows the buyer to make an informed decision about the trustworthiness of the seller before there is any two-way conversation.
To leverage these tools, make an intentional decision about how to deploy:
- Do you make money from or with your customers (whatever the answer, since the world is transparent, do it 100% of the time)?
- If a company’s culture has a worthy intention, communicate that and share the mission in the market (don’t try faking it in a world where everything is on the web).
- The world will do research on you before and after they meet you. If you are not sharing your worthy intentions and engagement model, the market will believe they can decide about you before they hear your story from you.
- Learn how to tell your story in a transparent world that is going to decide if they trust you.