In the 21st Century, “Revenue Science™” is a must have just like Quality, Lean and Six Sigma were 20th Century must haves for intentionally-successful leaders.
“Revenue Science™” brings new roles, new rules and new tools that must be applied by every organization that plans to survive and thrive in this constantly changing world.
Businesses are like the people in our lives. They are always changing but still guided by the laws of science and the human spirit.
Twice a month for the next year stand-alone pages from a new eBook will be revealed to guide those who want to win The Revenue Game in today’s complex and transitioning world.
Each page from the eBook is a step along the Revenue RoadMap that shows traditional leaders (CEOs, COOs, CFOs, Sales and Marketing) and now the CRO (Chief Revenue Officer) how to predictably grow profitable revenue regardless of market changes.
This is page 18 with 7 more to come. Join us in a new world of “Revenue Generation” by becoming a member of the “Revenue Science™” community. Share with us your feedback, experience, challenges, and observations or just come along to observe and learn.
New Tool – An intentional business based on a worthy intention brings us full circle. As the fulfillment phase of industrialization started around 1900, we did business with people and service providers we knew very personally. There were our neighbors, the store at the corner and people from church.
At this point, we knew who we could trust and who trusted us since a business was often in its second generation of family operation. The business was as dependent on us as we were dependent on the business. We might have different politics, but we had shared experiences and values, and this has been the commercial model in small towns and even communities in large towns for over 2000 years.
But the 20th Century was exploding in almost all commercial relationships. Products and services became available, affordable and highly desirable to millions and millions of people. In the 20th Century, people went from zero cars to 3 car garages, from outdoor bathrooms to 3 indoor bathrooms with hot tubs and pools. This was a century of fulfillment based on available goods and buyers with money. Two thousand years of business models was suspended while we all bought lots of stuff.
Today that 100 year bubble has burst. We don’t buy almost anything from almost anyone. The web lets us see who is trustworthy. We can see who supports our community or our causes or both. As we look at organizations to possibly do business with, there is so much more to the decision than do they have the stuff I want and is the price reasonable.
Above you see a list of companies. Some have and have always had a “Worthy Intention” as part of their business. Some have never had a worthy intention and are already gone. Some have jumped back and forth at a high cost. At this point, you can run an intentional business that supports communities, causes or purposes or just try to make as much money as possible before everyone figures it out. Today the web has taken us back to normal where we want to understand and trust who we do business with.