by Rick McPartlin | Jul 27, 2018 | Revenue Growth, Revenue Science, Sales, Strategy
My first job with a quota was in 1963. Since that time, I received a commission for golf clubs, clothing, cookware, vacuum cleaners, software, services, engineering, CAD/CAM, telephone services, sales training, security software, CEO services and Revenue Science™...
by Rick McPartlin | Jul 13, 2018 | Entrepreneurship, Revenue Growth, Revenue Principles, Revenue Science
When you have a family, a mortgage or college debt you must have cash and you must have it on a regular basis. Often you set up auto pay at the bank and there better be cash to cover those “auto pays” and that goes on month after month. When those cash requirements...
by Rick McPartlin | Jul 6, 2018 | CRO, Revenue Growth, Revenue Science, Strategy
A Greek tragedy is a play in which the protagonist (think business owner), usually a person of importance and outstanding personal qualities, falls to disaster through the combination of a personal failing (think believes in Myths) and circumstances (think rapidly...
by Rick McPartlin | Jun 22, 2018 | Revenue Growth, Revenue Science
“We make a living by what we get, but we make a life by what we give!” – Winston Churchill Revenue Science™ tells us when working with clients to always start with a conceptual agreement. If buyers and sellers can’t agree conceptually on why to work...
by Rick McPartlin | Jun 8, 2018 | Cost of Chaos, Revenue Growth, Revenue Principles, Revenue Science, Strategy
How many times have you heard or read the following? “The perfect strategy, poorly executed, will fail. A lousy plan or strategy, well executed, is often successful.” Those of us who like to deploy and execute love to use this line. We want the world to leave us...
by Rick McPartlin | May 18, 2018 | Culture, Revenue Growth, Revenue Principles, Strategy
We can be very sure a company without profit for an extended period is not a well-run company or one that will long survive. Beyond that, there are only three ways to think about measuring a company. Does it survive and look like it thrives for a while, or did it die...
by Rick McPartlin | May 11, 2018 | Revenue Growth, Revenue Science, Strategy, Structure
If a command of the language, the ability to deliver a message to a clear specific question without saying anything you can be held accountable for or if not answering that specific question while setting up plausible deniability at the same time is important you may...
by Rick McPartlin | May 4, 2018 | Revenue Growth, Revenue Science, Strategy
Making money as an employee or leader or owner in the business world has a lot of similarity to financial investments that make money. Two of those parallels are you must risk money to make money and you need a plan you stick with for the long-term. For those charged...
by Rick McPartlin | Apr 13, 2018 | Revenue Growth, Revenue Science, Strategy
“If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution”. Albert Einstein If Einstein is right the sequence is to understand, diagnose, and then act. Yet for sales and marketing in...
by Rick McPartlin | Apr 6, 2018 | Guest post, Revenue Growth, Sales
“Sales is all that matters” and then “digital and social is all that matters.” Both statements were extreme based on current siloed views of “Revenue Generation” without much reflection on Revenue Science™. The goal of this post is to slow down the...
