by Rick McPartlin | Jan 23, 2017 | Revenue Growth, Strategy
The world is full of examples of ways of determining if you are just better than someone else or really good. In golf, it is flights, in tennis, it is levels, in bowling it is by handicap. In High Schools it is honor, college prep and vocational, and in college...
by Rick McPartlin | Jan 18, 2017 | Cost of Chaos, Revenue Growth, Strategy
We Get What We Tolerate The things that are tolerated by winners and the things tolerated by losers are very different. History is full of situations where what leaders tolerated made the difference. In WWII and the Battle of the Bulge it was General Patton’s...
by Rick McPartlin | Jan 16, 2017 | Cost of Chaos, Revenue Growth, Strategy
The old saying goes there are few problems not cured by enough sales. So, that must mean regardless of what problem you have the way to solve that problem is to invest more in sales, which would make sales “The” answer to about anything that bothers you. Since I am...
by Rick McPartlin | Jan 13, 2017 | Classics, Marketing, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. Last month, Jane wrote about the courage to create a brand, and boy, the word “courage” struck an...
by Rick McPartlin | Jan 11, 2017 | Revenue Growth, Sales, Strategy
There is a simple “Revenue Science™” formula that assures the growth of sales and profit to the greatest state possible. These is no magic required and no one needs to be a Mathematics Professor. The “Revenue Generation” formula is like the formula to be...
by Rick McPartlin | Jan 9, 2017 | Directional Unification / Alignment, Sales, Strategy
There is only one thing to deliver to buyer – value! There is an interesting change that occurs in a person when they move from the buying role to the selling role and back. As buyers, we are all about value. We want help to get the greatest value. We want to trust...
by Rick McPartlin | Dec 27, 2016 | Strategy
Research says there is only one thing that assures business survival and success. That one thing is growing more profitable revenue. Long-term winners use a deployable Revenue Strategy to drive operations metrics, investments and tactics – not the other way around....
by Rick McPartlin | Dec 8, 2016 | Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. Mission, Values, Vision, Goals and Objectives. These two days at a resort, hotel or private club produce yet...
by Rick McPartlin | Dec 1, 2016 | Sales, Strategy
The real question for a business is does great timing result from intentionally applying “Revenue Science™” or is it just “the right place, at the right time, with the right stuff” – in other words LUCK? We have all seen situations that work out well like Fred Smith...
by Rick McPartlin | Nov 29, 2016 | Sales, Strategy
Myths say “Revenue Generation” success is a result of filling the top of the funnel, which is pictured 5 to 10 times wider than the exit and shows 4 to 10 levels of activities in the funnel. The myths infer if we do something that fills the top of the...
