by Rick McPartlin | Aug 4, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy, Structure
Successful businesses apply CRO Thinking, whether they know it or not – Answer five Revenue Strategy questions to know it. History is full of people who were in the right place at the right time and did something about it – they became successful and maybe changed the...
by Rick McPartlin | Jul 28, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy, Structure
Incubators, accelerators, innovation centers and launch platforms, are all names for trying to take a dream from head and heart to the bank. If we ask 20 leaders what will determine success, we may get 100 different answers. For years the answer was “have a great...
by Rick McPartlin | Jul 21, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy, Structure
When the world finds a good word they over use that word until it has no meaning and it puts the listener to sleep or on the defensive. Value is one of those words. Sales, marketing and advertising push “value” at us all the time and like any good myth (* the...
by Rick McPartlin | Jun 16, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy, Structure
How will the sales or profitable Revenue Growth be different without certified staff or partners? Growing profitable revenue is the only thing that keeps a company in business. So understanding if the differences between certified and not certified drive or inhibits...
by Rick McPartlin | Jun 9, 2017 | CRO, Strategy, Structure
The CEO, the CIO, the CFO or the CRO and how does knowing help? Businesses always have issues, struggle to have enough resource, are challenged by complexity and are in transition. The shareholders always demand a return and the leadership has to keep developing and...
